Study of Wealth

About Study of Wealth

Study of Wealth, operating under the handle @studyofwealth on YouTube, is a finance creator based in Kenya. The channel focuses on simplifying investing concepts for a Kenyan audience, covering topics such as money market funds, REITs, treasury bills, government bonds, shares, cryptocurrency, forex, and real estate. The creator's stated goal is to achieve financial freedom and earn passive income, sharing research-backed insights in an easy-to-understand video format. Since its inception, the channel has published 290 videos, accumulating a total of 1,060,080 views. As of the latest data, Study of Wealth has 16,500 subscribers, placing it within the nano-influencer tier. The content is primarily educational, aiming to guide viewers through their personal finance journeys with practical investment strategies relevant to the Kenyan market. The channel's bio emphasizes a philosophy of continuous learning and a commitment to demystifying complex financial topics.

Study of Wealth's estimated sponsorship rates

The estimated rate for an integrated video on the Study of Wealth YouTube channel ranges from $117 to $196, with a typical rate around $143. This pricing is influenced by several factors, including the channel's audience size, its niche, and the specific platform and format of the integration. As a nano-tier creator with 16,500 subscribers, Study of Wealth's rates reflect its current reach within the finance category. The finance niche generally commands a higher CPM band, estimated between $45 and $75, with an anchor CPM of $55. This higher CPM is attributed to the value advertisers place on reaching an audience interested in financial products and services. The rate calculation considers an estimated 2,607 views per video, derived from a subscriber fallback model due to the absence of detailed view history. This view basis, while providing an estimate, contributes to a low confidence level in the precise rate. Brands targeting a engaged, niche audience in personal finance, particularly within the Kenyan market, may find this creator's rates competitive for direct audience engagement.

Who should partner with Study of Wealth?

Study of Wealth's audience consists of individuals interested in personal finance and investment strategies, primarily within Kenya. The channel's content, which covers diverse financial instruments from money market funds to cryptocurrency and real estate, appeals to viewers seeking practical guidance on wealth accumulation and financial independence. This focus makes the channel suitable for brands in specific categories such as fintech apps, online brokerages, personal-finance education platforms, and investment advisory services. The creator's emphasis on 'smart Kenyan investing' indicates a geographically targeted audience, which can be highly valuable for brands operating or expanding within the East African market. While specific demographic data is not available, the content suggests an audience interested in long-term financial planning and asset growth. Peer channels in the finance niche, such as The Trend-Aware Investor and Análisis Técnico St. - Inversión y Bolsa, also cater to audiences with a strong interest in market analysis and investment strategies, indicating a consistent demand for such content across various creator profiles.

Study of Wealth's growth and performance

Study of Wealth's subscriber growth data currently consists of a single snapshot. The channel was first tracked on 2026-05-30 with 16,500 subscribers. The latest snapshot, also on 2026-05-30, shows the same subscriber count. This provides a snapshot of the channel's size at a specific point in time, but does not allow for an analysis of subscriber growth trends over an extended period. The span of tracking is 1 day, with a delta of +0 subscribers, indicating no change within this very short observation window. We do not yet have historical data to assess average views over the last 30 days or to identify periods of significant audience expansion or contraction. Further tracking will be necessary to establish a growth trajectory for the channel.

How our pricing estimate works for Study of Wealth

The algorithmic price estimate for Study of Wealth is generated using a proprietary model that considers multiple data points. The core of the calculation involves multiplying the creator's subscriber count by an estimated niche CPM (Cost Per Mille, or cost per thousand views), and then applying platform and format-specific multipliers. For Study of Wealth, the finance niche's CPM band is estimated between $45 and $75, with an anchor CPM of $55, reflecting the value of this specific audience segment to advertisers. The model utilizes an estimated 2,607 views per video, which in this instance is a fallback estimate based on subscriber count due to the absence of detailed view-count history, resulting in a low confidence level for this specific view basis. This approach aims to provide a data-driven, objective valuation for creator partnerships. A comprehensive explanation of the factors and formulas used in these estimations is available on our dedicated methodology page at /methodology.