sport auto

About sport auto

sport auto operates the official YouTube channel for Germany's longest-running automotive publication, established in 1969. The channel documents high-performance vehicle testing and track analysis, with a particular focus on Nürburgring Nordschleife lap sessions. The channel features test drivers Christian Gebhardt, Uwe Sener, and a dedicated testing team conducting vehicle evaluations. As of May 2026, the channel has published 551 videos and accumulated 31,757,055 total views across its subscriber base of 71,000. The channel's content model integrates YouTube publishing with the print magazine's monthly editorial cycle, positioning the channel as a digital extension of the publication's automotive journalism. The testing methodology emphasizes precision and rigor in vehicle assessment, with lap-time documentation and performance analysis forming the core content pillars.

sport auto's estimated sponsorship rates

Estimated sponsorship rates for integrated YouTube video placements range from $268 (low) to $671 (high), with a typical rate of $447 per video. This pricing reflects the channel's 71,000-subscriber base and positions it within the low audience-tier classification. The rate estimate is algorithmic and does not yet incorporate community-sourced pricing data; the estimate is therefore calibrated without direct creator-reported benchmarks. Rates within the automotive niche vary based on audience geography, viewer CPM (cost per thousand impressions), and content format. The German-language focus and automotive vertical typically command moderate CPM rates compared to broader consumer categories. Peer channels in the same niche—including auto mobil (71,300 subs), BlackForestDrive (74,100 subs), and JÖNOHS (76,500 subs)—operate at comparable subscriber scales, suggesting pricing alignment across this segment. For detailed methodology on how these estimates are calculated, see the /methodology page.

Who should partner with sport auto?

The channel reaches automotive enthusiasts with demonstrated interest in performance vehicle testing, track analysis, and motorsport content. The audience composition reflects the German-language publication's primary market, with likely concentration in German-speaking regions of Europe. Content focus areas—Nürburgring lap sessions, sports car reviews, and precision vehicle testing—indicate an audience segment interested in high-performance automotive content rather than general consumer vehicle guidance. This positions the channel within automotive niches including performance car manufacturers, motorsport-adjacent brands, automotive technology providers, and track-day experience operators. Comparable peer channels like BlackForestDrive and TestAutomobila operate within similar audience segments, suggesting cross-appeal among performance-focused automotive content consumers. Sponsorship opportunities would align with brands targeting performance car buyers, automotive enthusiasts, and motorsport participants. The integration of print magazine distribution with YouTube publishing suggests an audience that engages across multiple media formats.

sport auto's growth and performance

Snapshot data spans only one day (May 12, 2026), with the channel holding steady at 71,000 subscribers at both the first tracked and latest measurement points. No growth delta is recorded across this single-day observation window. Historical view accumulation totals 31,757,055 across all 551 published videos, indicating sustained audience engagement over the channel's operational history. Average views for the last 30 days are not yet available in our tracking system. Longer-term growth patterns cannot be assessed from the current data snapshot. Continued monitoring will establish whether the channel maintains, grows, or declines its subscriber base relative to peer channels operating at similar scale.

How our pricing estimate works for sport auto

The estimated sponsorship rates are calculated algorithmically based on subscriber count, niche-specific CPM (cost per thousand impressions) benchmarks, and platform/format multipliers. The formula accounts for YouTube's monetization dynamics and automotive-vertical CPM rates. This particular estimate carries a calibration note: zero community data points (creator-reported rates or brand-confirmed deals) currently inform the model, meaning the estimate is purely algorithmic. As more creators in this niche report actual rates, the estimate will be refined. For a complete explanation of the pricing model, multiplier logic, and confidence intervals, visit the /methodology page. All subscriber and view figures are sourced from public YouTube channel data as of the snapshot date.