썸블리

About 썸블리

썸블리 (@somevely) is a Korean beauty creator on YouTube with 185,000 subscribers and 30.3 million total views across 412 published videos. The channel centers on beauty content as its primary focus, with secondary emphasis on parenting and lifestyle topics. According to the creator's bio, the channel covers Korean beauty and fashion, daily life, parenting, and collaborative content featuring family members including a spouse. The content strategy appears to blend practical beauty instruction with personal lifestyle documentation, positioning the channel as a source for both cosmetic guidance and everyday entertainment. The creator operates under the brand name SOMEVELY and frames the channel as a space for diverse topics and useful information. With a subscriber base in the mid-tier range and a substantial view history, the channel has established a consistent presence in the Korean beauty creator ecosystem, competing directly with peers of similar scale in the same niche.

썸블리's estimated sponsorship rates

Based on algorithmic estimation, 썸블리's typical integrated video sponsorship rate falls in the $740 range, with a low estimate of $444 and a high estimate of $1,110 for a single YouTube video placement. This pricing reflects the creator's mid-tier audience classification and positions the channel in line with peers of comparable subscriber counts. The rate estimate is calibrated to the creator's 185,000-subscriber base and the niche CPM typical for beauty content on YouTube, adjusted for platform and format multipliers. Beauty creators in this subscriber range—such as Selena Marchand (185,000 subs) and 하나네집 beauty and figure (190,000 subs)—typically command rates in this band. The specific dollar range reflects YouTube's historical CPM performance for beauty and lifestyle verticals, which tend to attract advertiser interest from cosmetics brands, fashion retailers, and consumer goods companies. Actual rates may vary based on audience demographics, engagement metrics, content format, and brand alignment. Creators at this scale often negotiate package deals for multiple videos or longer-term partnerships, which can affect per-video pricing.

Who should partner with 썸블리?

썸블리's audience of 185,000 subscribers aligns with mid-market creator status in the beauty vertical. The channel's dual focus on beauty and parenting suggests an audience demographic likely skewed toward adult women, potentially parents or individuals interested in balancing personal grooming with family life. Brand categories suited to this audience include cosmetics and skincare brands, beauty tools and appliances, fashion and apparel retailers, parenting product companies, home and lifestyle goods, and wellness brands. The Korean origin of the channel indicates strong potential resonance with Korean beauty product brands, K-beauty retailers, and international beauty companies seeking to reach Korean-speaking audiences. Peer creators at similar scale—including Selena Marchand and 하나네집 beauty and figure—typically attract sponsorships from makeup brands, skincare lines, fashion e-commerce platforms, and lifestyle product companies. The lifestyle and parenting secondary categories expand the audience appeal beyond pure beauty enthusiasts to include viewers interested in daily routines, family content, and home-related products. Geographic concentration in Korea and Korean-language content delivery position the channel as particularly valuable for brands targeting Korean consumers or diaspora communities.

썸블리's growth and performance

Snapshot data for 썸블리 covers only a single day (May 12, 2026), with the creator holding 185,000 subscribers at both the first tracked date and latest snapshot. This one-day span provides no meaningful growth trajectory or velocity data. Average view counts for the last 30 days are not yet available in the tracking history. To assess subscriber growth trends, engagement acceleration, or seasonal patterns, longer historical data would be required. The 412 videos published and 30.3 million total views indicate sustained content production over time, but without dated snapshots across multiple weeks or months, subscriber acquisition rate and audience momentum cannot be quantified.

How our pricing estimate works for 썸블리

The algorithmic price estimate for 썸블리 is calculated using subscriber count, niche-specific CPM (cost per thousand impressions) for beauty content, and platform and format multipliers for YouTube integrated video placements. The formula accounts for the creator's mid-tier audience classification and typical advertiser demand in the beauty vertical. This estimate is not based on direct community data points (sponsorship disclosures or brand-reported rates) but rather on historical CPM benchmarks and creator-scale modeling. Actual sponsorship rates depend on factors including audience demographics, engagement rates, content performance, brand fit, and negotiation terms. For a detailed explanation of the estimation methodology and the variables that influence creator pricing across different niches and platforms, see the /methodology page.