ЧЕСТНЫЙ ОБЗОР

About ЧЕСТНЫЙ ОБЗОР

ЧЕСТНЫЙ ОБЗОР is a Belarusian lifestyle channel operated by co-hosts Максим Грук and Виктория Грук, focused on shopping reviews, retail pricing, and promotional offers. The channel has published 1,384 videos and accumulated 64,269,768 total views across its operational history. The creators position the channel as a resource for consumers seeking transparent assessments of stores, product availability, and deal tracking in the Minsk region and broader Belarusian market.

The channel operates across multiple platforms: YouTube serves as the primary long-form video hub, while TikTok (@vicky_grukk and @maxim_gruk) hosts short-form content and live streams, and Instagram (@vicky_grukk and @maxim_gruk) extends the creators' reach to photo and story-based audiences. This multi-platform strategy reflects a common approach among lifestyle creators seeking to capture different audience segments and viewing behaviors.

The shopping-focused niche positions ЧЕСТНЫЙ ОБЗОР within a broader category of consumer-oriented content that emphasizes practical information over entertainment. The channel's stated openness to brand collaboration indicates active interest in sponsored integrations, though the specific terms and historical partnership data are not yet available in our database.

ЧЕСТНЫЙ ОБЗОР's estimated sponsorship rates

ЧЕСТНЫЙ ОБЗОР's estimated sponsorship rate for integrated YouTube video content ranges from $242 (low) to $605 (high), with a typical rate of $404 per integration. This estimate is calibrated to the channel's current subscriber base of 88,700 and reflects the algorithmic pricing model detailed on our methodology page.

The creator's rate positioning reflects several factors common to lifestyle channels in the low-tier subscriber range. Niche CPM for shopping and retail content typically runs lower than technology or finance verticals, as advertiser demand concentrates more heavily in those sectors. Geographic location in Belarus may also influence rate expectations, as advertising budgets and brand partnership infrastructure vary significantly by region. The channel's focus on local Minsk retail and pricing information further narrows the addressable advertiser pool compared to creators with broader geographic or category appeal.

Peers operating at similar scale—such as TamaraKaa Vlog (88,800 subscribers) and As aventuras do professor Arnaldo (88,200 subscribers)—typically command comparable rates within the $250–$600 range for integrated sponsorships, though exact pricing varies by platform, content format, and audience engagement metrics. Creators seeking to negotiate higher rates should emphasize audience retention data, engagement rates on sponsored content, and demonstrated brand-safety track records.

Who should partner with ЧЕСТНЫЙ ОБЗОР?

ЧЕСТНЫЙ ОБЗОР reaches 88,700 YouTube subscribers with a demonstrated interest in consumer shopping content, retail reviews, and promotional tracking. The channel's 64.3 million cumulative views suggest consistent viewer retention across its 1,384-video library, though we do not yet have granular engagement metrics (average view duration, click-through rates, or audience retention curves) to assess viewer quality beyond raw subscription count.

Brand categories most aligned with this audience include retail and e-commerce platforms, shopping aggregators, discount and coupon services, consumer electronics retailers, fashion and apparel brands with regional distribution, home goods and furniture sellers, and financial services targeting consumer spending (credit cards, buy-now-pay-later platforms). The audience's demonstrated interest in pricing transparency and deal identification suggests receptivity to brands offering value propositions, loyalty programs, or seasonal promotions.

Geographic concentration in Belarus and Russian-speaking markets shapes advertiser targeting. Brands with physical or e-commerce presence in Eastern Europe, or those seeking to build awareness among price-conscious consumers, represent the most natural fit. The co-hosted format and multi-platform presence (YouTube, TikTok, Instagram) indicate an audience comfortable with personality-driven content, suggesting that lifestyle brands and consumer services emphasizing authenticity or peer recommendation may perform well. Comparative data from peers like Himachali twins vlog (100,000 subscribers) shows that lifestyle channels at this tier often attract diverse consumer-goods advertisers, though niche focus and geographic specificity remain key differentiators.

ЧЕСТНЫЙ ОБЗОР's growth and performance

We have only a single data point for ЧЕСТНЫЙ ОБЗОР: 88,700 subscribers recorded on May 11, 2026. The tracking span is 1 day with no net change in subscriber count. This snapshot is insufficient to establish growth trajectory, seasonality patterns, or acceleration trends. We do not yet have 30-day average view counts or historical upload frequency data to infer momentum. To assess this creator's growth profile, we will need to observe subscriber and engagement metrics across a longer period.

How our pricing estimate works for ЧЕСТНЫЙ ОБЗОР

The estimated sponsorship rate is calculated algorithmically using the creator's subscriber count, niche-specific CPM benchmarks for lifestyle and shopping content, and platform/format multipliers for YouTube integrated sponsorships. The estimate does not incorporate direct brand partnership data, historical rate cards, or audience engagement metrics, as these are not yet available in our database. The low-tier audience classification reflects the subscriber range relative to the broader creator economy distribution. For a detailed explanation of the pricing model, multiplier assumptions, and confidence intervals, see our /methodology page. As we collect more direct pricing data from brand partnerships and audience engagement signals, these estimates will be refined.