setakara DIY channel
@setakara· YouTube·Home & Lifestyle·Japan· data refreshed 2026-11-11View channel ↗- Subscribers
- 193K
- Average views
- 99K last 25 videos
- 90-day growth
- +0.0%
- Brand partners seen
- 0
The least a brand should pay for a dedicated video here:
$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
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About setakara DIY channel
setakara DIY channel (@setakara) is a home & lifestyle creator on YouTube based in Japan, with 193K subscribers, 29.3M total views and 160 videos.
こんにちは、setakara（セタカラ）です。 多趣味な僕のライフワークを、動画公開しています。 休日を楽しく過ごすために、2nd Houseを購入！築51年の古民家ですが、都会生活にはない、自然に囲まれた豊かな暮らしができそうです。 まずは、この家のDIY・リフォームをメインに、動画をアップしていきます。 setakara から、オリジナルブランド Yemmeti/イエメッティをリリースしました。 オリジナルのツナギなど、販売しています。 https://shop.setakara.com/
The content emphasizes the contrast between urban living and nature-immersed rural life, positioning DIY and structural renovation as the central narrative thread.
The creator has expanded beyond content production into product development, launching Yemmeti (イエメッティ), an original merchandise brand that includes custom workwear such as branded coveralls sold through a dedicated e-commerce platform.
The channel operates primarily in Japanese, reflecting its domestic Japanese audience base. Content strategy centers on long-form renovation documentation rather than quick-tip tutorials, with the multi-year farmhouse project serving as an ongoing narrative arc. This approach aligns with a lifestyle-focused positioning rather than instructional DIY content, appealing to viewers interested in rural living aesthetics and property transformation stories alongside practical renovation techniques.
Who should partner with setakara DIY channel?
setakara's audience consists primarily of Japanese-language viewers interested in home renovation, rural property restoration, and lifestyle-focused DIY content.
Relevant brand categories for sponsorship include: home improvement retailers and e-commerce platforms (lumber, tools, fixtures, hardware); construction and renovation service providers; property management and real-estate platforms; rural lifestyle and sustainable living brands; furniture and interior design companies; outdoor and garden product manufacturers; and workwear and apparel brands (particularly relevant given the creator's own Yemmeti merchandise line).
The content's emphasis on long-term property transformation and rural living aesthetics attracts viewers with specific purchase intent around home goods, renovation materials, and lifestyle products. The creator's own product line (branded coveralls and workwear) indicates audience receptiveness to creator-adjacent merchandise, suggesting potential alignment with apparel, tools, and lifestyle brands seeking authentic integration rather than traditional advertising.
Comparable creators like カミヤ先生のDIY!チャンネル and DIY Builds operate within the same geographic and category space, though setakara's narrative-driven renovation focus (rather than instructional quick-tips) may attract a slightly older, more affluent demographic with renovation project budgets.