Sasha Yanshin

About Sasha Yanshin

Sasha Yanshin, operating under the handle @sashayanshin on YouTube, is a finance content creator based in the United Kingdom. The channel focuses on personal finance, money management, financial products, and strategies for generating online income. With a background spanning a career in banking and financial services, Yanshin has contributed to the development and launch of various financial products, including credit cards, current accounts, loans, and mortgages. This experience extends to collaborations with major financial institutions globally, such as Mastercard, HSBC, Capital One, Bank of America, and Barclays, alongside challenger banks and fintech startups. The channel serves as a platform to share this extensive industry knowledge, aiming to provide insights into wealth management and financial literacy. As of the latest data, the channel has accumulated 210,000 subscribers and published 555 videos, generating a total of 24,646,205 views.

Sasha Yanshin's estimated sponsorship rates

The estimated rate for a sponsored video integration on Sasha Yanshin's YouTube channel ranges from $756 to $1,890, with a typical rate projected at $1,260. This estimate positions @sashayanshin within the mid-tier audience classification. The pricing structure for finance creators like Sasha Yanshin is influenced by several factors. The channel's focus on personal finance and wealth management, a niche with high advertiser interest, contributes to a potentially higher CPM compared to broader content categories. The creator's extensive professional background in the financial services industry, including experience with major global banks and fintech companies, may also enhance perceived value for brands seeking authoritative voices in the finance sector. Furthermore, the channel's base in the United Kingdom could influence geo-specific advertising rates. The specific format of a YouTube video integration, which often allows for detailed product explanations and demonstrations, is another factor in the algorithmic rate calculation. For a comprehensive understanding of how these rates are determined, including the specific multipliers for audience size, niche CPM, and platform, readers are directed to the /methodology page.

Who should partner with Sasha Yanshin?

Sasha Yanshin's audience primarily consists of individuals interested in personal finance, money management, and financial literacy, as indicated by the channel's content focus. Given the creator's professional background in banking and financial product development, the viewership likely includes individuals seeking expert-level insights into financial products and services. Specific brand categories that align well with this audience include fintech applications, online brokerage platforms, personal-finance education services, investment tools, and traditional banking institutions. The content's emphasis on making money online also suggests an audience interested in entrepreneurial ventures, side hustles, and digital income strategies. Within the finance niche, @sashayanshin's subscriber count of 210,000 places the channel in a similar tier to peers such as Finanzbär (@finanzbaer) with 209,000 subscribers and Fabervaale ENG (@fabervaaleeng) with 207,000 subscribers. These comparable channels also cater to audiences with a strong interest in financial topics, suggesting a consistent demographic profile across this segment of the creator economy. The channel's UK base may also indicate a significant portion of its audience resides in the United Kingdom, potentially appealing to brands targeting that specific geographic market.

Sasha Yanshin's growth and performance

Sasha Yanshin's YouTube channel, @sashayanshin, was first tracked on 2026-05-18, at which point it had 210,000 subscribers. The latest snapshot, taken on the same date, 2026-05-18, also recorded 210,000 subscribers. Over this one-day tracking period, the channel experienced a delta of +0 subscribers. We do not yet have historical data spanning a longer period to assess subscriber growth trends. Information regarding average views over the last 30 days is also not available at this time. Further data collection will provide a more comprehensive view of the channel's audience growth trajectory and engagement metrics over time.

How our pricing estimate works for Sasha Yanshin

The estimated pricing for sponsored content on Sasha Yanshin's channel is derived from an algorithmic model. This model calculates a base rate by multiplying the channel's subscriber count by an estimated niche-specific CPM (Cost Per Mille). This base figure is then adjusted using various multipliers that account for the specific platform (YouTube), content format (integrated video), and other relevant factors such as audience engagement and geographic relevance. The current estimate is based on a metric-driven calculation, with zero community data points contributing to its calibration. This means the estimate relies solely on our internal algorithmic projections. For a detailed explanation of the variables, formulas, and data sources used in our algorithmic pricing estimates, including how niche CPMs are determined and the application of platform-specific multipliers, please refer to the comprehensive methodology outlined on our /methodology page.