Santana Marcenaria & Artesanato

About Santana Marcenaria & Artesanato

Santana Marcenaria & Artesanato is a Portuguese-language YouTube channel focused on woodworking and DIY craftsmanship, based in Brazil. The channel operates as an educational resource for viewers interested in learning carpentry techniques, wood art projects, equipment maintenance, and repair methods. With 59,200 subscribers and 4,759,793 total views across 385 published videos, the channel positions itself as a space for creative individuals to develop hands-on skills in woodworking—framed not merely as furniture construction but as a broader artistic discipline applicable across multiple environments and contexts.

The creator emphasizes accessibility and problem-solving, inviting viewers to resolve their own questions about carpentry and discover their capabilities in the craft. The channel's content strategy centers on practical instruction and demystification of woodworking processes, suggesting an audience composition of hobbyists, DIY enthusiasts, and individuals seeking to develop or refine technical skills. The channel's Portuguese-language focus and Brazilian origin position it within the Latin American creator ecosystem, where home improvement and craft content maintains consistent audience engagement.

Santana Marcenaria & Artesanato's estimated sponsorship rates

Santana Marcenaria & Artesanato's estimated sponsorship rates for integrated YouTube video placements range from $199 (low) to $497 (high), with a typical rate of $332 per integrated mention or segment. This pricing reflects the channel's subscriber base of 59,200 and its classification within the low audience tier—a designation based on absolute subscriber count relative to broader YouTube benchmarks.

The rate structure is influenced by several factors. First, the home DIY category typically commands lower CPM (cost per thousand views) rates compared to finance, technology, or lifestyle verticals, as advertiser demand concentrates more heavily in high-intent commercial categories. Second, the channel's geographic and linguistic positioning in the Portuguese-speaking Brazilian market affects advertiser reach and budget allocation; brands targeting this region may have smaller campaign budgets than those in English-speaking or North American markets. Third, the channel's subscriber count places it in direct competition with peers of similar scale—スワロDIYちゃんねる (59,300 subs), DIY EveryDay (60,700 subs), and The Home Improvement Channel (51,500 subs)—all of which operate in comparable niches with comparable rate expectations.

Brand fit typically includes home improvement retailers, tool manufacturers, woodworking supply companies, and craft education platforms seeking to reach engaged DIY audiences.

Who should partner with Santana Marcenaria & Artesanato?

The channel's 59,200 subscribers represent a niche but engaged audience of DIY practitioners, woodworking hobbyists, and creative individuals in the Portuguese-speaking market, primarily in Brazil. Audience composition skews toward viewers seeking practical instruction in carpentry, wood art, equipment repair, and home improvement projects—demographics typically spanning adult hobbyists, small-scale craftspeople, and homeowners undertaking personal renovation or creative projects.

Brand categories with demonstrated fit include woodworking tool manufacturers and retailers, lumber and wood material suppliers, hardware stores, DIY education platforms, and home improvement service providers. Craft-focused e-commerce platforms, online courses in carpentry or design, and equipment maintenance product companies also represent relevant partnership opportunities. The secondary art_design categorization suggests potential alignment with creative supply retailers and design education services.

The channel's total view count of 4,759,793 indicates consistent audience retention and repeat viewership across its 385-video library, suggesting viewers return for sequential project tutorials or skill-building content. Peer channels operating at similar scale—DIY EveryDay (60,700 subs) and The Home Improvement Channel (51,500 subs)—demonstrate that audiences in this niche support sustained content production and sponsor partnerships, though typically at modest per-video rates reflecting the category's lower advertiser CPM.

Santana Marcenaria & Artesanato's growth and performance

Snapshot data spans only one day (May 12, 2026), with the channel holding steady at 59,200 subscribers at both the first tracked and latest measurement points. This single-day window provides no basis for assessing growth trajectory, acceleration, or seasonal patterns. Historical view-count data and subscriber velocity over longer periods are not yet available in the dataset. To establish meaningful growth metrics—such as monthly subscriber additions, quarterly acceleration rates, or year-over-year comparisons—a longer observation window would be required.

How our pricing estimate works for Santana Marcenaria & Artesanato

The estimated sponsorship rates are calculated algorithmically based on subscriber count, niche-specific CPM benchmarks, and platform/format multipliers. The estimate does not incorporate community-reported rates or historical pricing data from this creator, as none is currently available. The low audience tier classification reflects the channel's absolute subscriber count relative to YouTube's broader creator distribution. For a detailed explanation of the pricing model, CPM assumptions by category, and adjustment factors for geography and content format, see the /methodology page.