Rethink Investing

About Rethink Investing

Rethink Investing, operating under the handle @rethink_investing on YouTube, is an Australian-based creator focused on the real estate and finance categories. The channel serves as a digital extension of the "Inside Commercial Property" podcast, hosted by Scott O’Neill, founder of Rethink Investing. The content primarily revolves around commercial property investing strategies, aiming to guide viewers in building high cash-flow property portfolios and generating passive income. Scott O’Neill, along with Mina O’Neill, are also the authors of the book "Rethink Property Investing." Their firm, Rethink Investing, specializes in property investments across Australia and New Zealand, and has facilitated over $6 billion in commercial property purchases for clients. The channel has published 202 videos to date, accumulating a total of 1,408,673 views. With 10,300 subscribers, Rethink Investing provides specialized content for individuals interested in the commercial property sector within the Australian and New Zealand markets.

Rethink Investing's estimated sponsorship rates

The estimated rate for an integrated video on the Rethink Investing YouTube channel ranges from $61 to $151, with a typical rate around $101. This pricing places Rethink Investing in the low audience tier. The rate is influenced by several factors, including the channel's subscriber count of 10,300 and its niche specialization in real estate and finance, particularly commercial property. Niche content often commands higher CPMs due to a more targeted and engaged audience, which can be attractive to specific advertisers in sectors such as financial services, property technology, and investment platforms. The Australian geographic focus of the content may also affect rates, as certain regional markets have distinct advertising values. The estimate is based on an algorithmic model, which considers these variables to project a fair market rate for sponsored content. For a detailed breakdown of how these rates are calculated, refer to our methodology page.

Who should partner with Rethink Investing?

Rethink Investing's audience on YouTube is primarily interested in real estate and finance, with a specific focus on commercial property investment within Australia and New Zealand. The content targets individuals seeking strategies for building high cash-flow property portfolios and generating passive income. This demographic is likely to engage with brands in categories such as fintech apps, online brokerages, personal-finance education platforms, property management software, and investment advisory services. Given the channel's emphasis on commercial property, its viewers may also be interested in commercial real estate development, property valuation services, and investment vehicles related to real assets. The channel's subscriber count of 10,300 places it in a similar audience tier to peers like Real Estate in Belgium - L'immobilier en Belgique (@immobilier-belgique) and Maslow (@maslowimmo), both of which also cater to niche real estate investment audiences. The engagement metrics and specific content themes suggest an audience that is actively researching and making decisions related to property investment.

Rethink Investing's growth and performance

Rethink Investing's subscriber growth data currently comprises a single snapshot. The channel was first tracked on 2026-05-12, at which point it had 10,300 subscribers. The latest snapshot, taken on the same date, shows the subscriber count remaining at 10,300. This provides a span of one day with no recorded change in subscriber numbers. We do not yet have historical data to analyze trends in subscriber acquisition over a longer period. Information regarding average views over the last 30 days is also not available at this time. Future tracking will provide more comprehensive data to assess growth patterns and audience engagement metrics over time.

How our pricing estimate works for Rethink Investing

The estimated pricing for sponsored content on Rethink Investing's channel is derived from an algorithmic model. This model takes into account several key factors, including the channel's subscriber count, the specific niche (real estate and finance), and platform-specific multipliers for YouTube video integrations. The calculation also considers a niche CPM (Cost Per Mille) value, which reflects the advertising value of an audience within the real estate investment sector. While this estimate is based on a robust algorithmic framework, it currently relies on a limited number of community data points for calibration. This means the estimate is primarily a metric-driven projection. For a comprehensive explanation of the variables and calculations used to determine these rates, including details on subscriber count weighting, niche CPM adjustments, and platform-specific multipliers, please refer to our full methodology page at /methodology.