Rakuten Trade

About Rakuten Trade

Rakuten Trade operates a YouTube channel primarily focused on finance content, serving as the digital face of Malaysia's first fully online broker. The channel, @rakutentrade, has published 379 videos, accumulating a total of 3,191,880 views. With 10,300 subscribers, Rakuten Trade provides educational and informational content related to digital investment opportunities, blending equity broking practices from Malaysia and Japan. The content likely covers topics such as online account setup, fund transfers, real-time market data access, and the functionalities of their iSPEED.my app. The channel's bio emphasizes the convenience of a completely online experience for investors, offering digital execution and settlement services. As a specialized financial entity, its content is tailored to individuals seeking to engage with online trading platforms and investment strategies within the Malaysian market.

Rakuten Trade's estimated sponsorship rates

The estimated rate for an integrated video on the Rakuten Trade YouTube channel ranges from $65 to $162, with a typical rate around $108. This pricing places Rakuten Trade in the low audience tier, reflecting its current subscriber count of 10,300. The specific niche of finance content often commands higher CPMs (cost per mille) compared to broader categories, as the audience is typically engaged with high-value topics and has demonstrable purchasing power or investment intent. Factors influencing this rate include the channel's focus on a specific geographic market (Malaysia) and its role as a direct extension of a financial services provider. While the subscriber count is a primary driver, the specialized nature of the content—detailing fintech applications, online brokerage services, and investment education—contributes to its valuation. The estimated rate is also influenced by the format (integrated video) and the platform (YouTube). For a comprehensive understanding of how these rates are calculated, including the specific multipliers for niche, geography, and format, readers are directed to the /methodology page.

Who should partner with Rakuten Trade?

Rakuten Trade's YouTube audience, totaling 10,300 subscribers, is primarily interested in finance, with a specific focus on online trading and investment platforms. Given the channel's origin as Malaysia's first full-fledged online broker, its viewership is likely concentrated in Malaysia and comprises individuals actively seeking digital investment opportunities. This demographic would include new investors, experienced traders looking for online solutions, and those interested in personal finance management through digital platforms. Brands in categories such as fintech apps, online brokerages, personal-finance education platforms, and investment advisory services would find this audience particularly relevant. The content's emphasis on features like instant online bank transfers and real-time market price feeds suggests an audience that values convenience, efficiency, and direct access to financial markets. In its specific niche, Rakuten Trade operates alongside peers such as 주식이베스트 이베스트투자증권 and 李尚龙投资笔记, both of whom share a similar subscriber count and focus on investment-related content, indicating a competitive but engaged audience segment within the finance category.

Rakuten Trade's growth and performance

Rakuten Trade's subscriber growth data currently shows a static trend. The channel was first tracked on 2026-05-18 with 10,300 subscribers. As of the latest snapshot on 2026-05-18, the subscriber count remains at 10,300. This represents a 0-subscriber delta over a one-day tracking period. We do not yet have historical data spanning a longer duration to analyze sustained growth patterns or significant fluctuations. Information regarding average views over the last 30 days is also not available at this time. Further tracking will be necessary to establish a more comprehensive understanding of the channel's audience acquisition trends and content performance over time.

How our pricing estimate works for Rakuten Trade

The estimated pricing for an integrated video on the Rakuten Trade channel is generated through an algorithmic model. This model takes into account several key factors, including the channel's subscriber count, the specific CPM (cost per mille) associated with its primary content niche (finance), and platform-specific multipliers for YouTube and the integrated video format. The current estimate, ranging from $65 to $162, is based on a metric-driven calculation, with a typical rate of $108. It is important to note that this estimate is calibrated with 0 community data points, meaning it relies solely on the algorithmic projection without direct input from creator-reported or brand-reported rates. The methodology aims to provide a data-driven benchmark for potential collaborations, reflecting the channel's audience size and content specialization. For a detailed explanation of the formulas, multipliers, and data inputs used in our algorithmic pricing, please refer to our comprehensive methodology page at /methodology.