DIYぷるごんチャンネル

About DIYぷるごんチャンネル

DIYぷるごんチャンネル, operating under the handle @purugon on YouTube, is a Japanese content creator specializing in home DIY and real estate. The channel, primarily in Japanese, focuses on the process of self-renovating second-hand homes for rental purposes. The creator, known as Puru, documents various DIY projects, including converting Japanese-style toilets to Western-style, applying wallpaper to sand walls and tiles, installing attic insulation, laying floor tiles, demolishing concrete block walls, and repainting bathtubs. The content emphasizes practical, budget-conscious renovation techniques and shares both successes and challenges encountered during the process. The channel aims to provide actionable information for viewers who may face similar DIY dilemmas, often detailing the materials used and their real-world application. With 84 videos published, DIYぷるごんチャンネル has accumulated 11,601,171 total views and a subscriber base of 38,300, positioning it as a resource for home improvement enthusiasts interested in practical, hands-on renovation projects.

DIYぷるごんチャンネル's estimated sponsorship rates

The estimated rate for an integrated video on DIYぷるごんチャンネル ranges from $129 to $322, with a typical rate around $214. This estimate places the channel in the low audience tier based on its subscriber count. The pricing is influenced by several factors, including the channel's primary niche in home DIY, which can command specific CPMs due to its appeal to brands in construction materials, home improvement tools, and interior design. The geographic focus on Japan and content primarily in Japanese also plays a role in the rate calculation, as does the YouTube video format. Compared to peers in the home DIY category, such as VLOG EM CASA - Bia Cameiro (@vlog.cameiro) with 37,400 subscribers or DIY白くまチャンネル (@diy-qz2xb) with 30,700 subscribers, DIYぷるごんチャンネル's rate reflects its current audience size and engagement metrics within this specialized segment. The algorithmic estimate is derived from a model that considers subscriber count, niche CPMs, and platform-specific multipliers. For a detailed breakdown of the pricing methodology, readers are encouraged to consult the /methodology page.

Who should partner with DIYぷるごんチャンネル?

DIYぷるごんチャンネル's audience consists primarily of individuals interested in home DIY, real estate, and cost-effective renovation projects. The content's focus on self-renovating second-hand homes for rental purposes attracts viewers looking for practical advice on property investment, home improvement, and interior design on a budget. This demographic is likely to engage with brands related to building materials, power tools, home decor, and financial services for property owners. Specific brand categories that align with this audience include hardware stores, paint manufacturers, flooring suppliers, smart home technology providers, and real estate investment platforms. The channel's detailed documentation of material usage and renovation processes makes it particularly relevant for brands offering products directly applicable to DIY projects, such as wallpaper, insulation, and bathroom fixtures. The Japanese-speaking audience in Japan is a key demographic. Peer channels like 99% DIY / すけチャンネル (@99diy) and The Home Improvement Channel (@thehomeimprovementchannel) cater to similar segments, indicating a consistent demand for practical, instructional content within the home improvement niche.

DIYぷるごんチャンネル's growth and performance

DIYぷるごんチャンネル was first tracked on 2026-05-12 with 38,300 subscribers. As of the latest snapshot on 2026-05-12, the subscriber count remains at 38,300. This represents a growth delta of +0 subscribers over a one-day period. The channel's total views stand at 11,601,171 across 84 published videos. We do not yet have historical data for average views over the last 30 days to provide a more detailed analysis of recent engagement trends. Future tracking will provide a clearer picture of subscriber and view growth patterns for @purugon on YouTube.

How our pricing estimate works for DIYぷるごんチャンネル

The estimated pricing for DIYぷるごんチャンネル is generated through an algorithmic model that assesses various quantitative factors. This model primarily considers the creator's subscriber count, which serves as a foundational metric for audience reach. This is then adjusted by a niche-specific CPM (Cost Per Mille) relevant to the home DIY and real estate categories, reflecting the value of this particular audience segment to advertisers. Further multipliers are applied based on the specific platform (YouTube) and content format (integrated video) to account for platform-specific ad rates and content integration types. It is important to note that this estimate is based on a metric-driven approach with a calibration of 0 community data points, meaning it relies solely on our internal algorithmic calculations without external market data for this specific creator. For a comprehensive explanation of the variables, calculations, and underlying assumptions used in our pricing estimations, please refer to the detailed methodology page available at /methodology.