Ombus Kuliner

About Ombus Kuliner

Ombus Kuliner, operating under the handle @ombusku on YouTube, is a content creator based in Indonesia, primarily focusing on food and drink content. The channel's stated mission is to provide culinary references and popularize Indonesian street food. Beyond food-centric content, Ombus Kuliner also incorporates broader lifestyle themes, including insights into daily life, processes, and the pursuit of livelihood. As of the latest data, the channel has accumulated 28,000 subscribers and published 1,195 videos, resulting in a total of 12,082,312 views across its content library. The creator's bio indicates a focus on cooking activities and a desire to offer valuable culinary information, alongside occasional content exploring life experiences. The channel operates in Indonesian, catering to a domestic audience interested in local cuisine and related lifestyle topics.

Ombus Kuliner's estimated sponsorship rates

The estimated rate for an integrated video on Ombus Kuliner's YouTube channel ranges from $94 to $235, with a typical estimate of $157. This pricing places Ombus Kuliner in the 'low' audience tier, reflecting its current subscriber count of 28,000. The rate is influenced by several factors, including the creator's primary niche in food and drink, which can command specific CPMs depending on advertiser demand for this content category. The geographic focus on Indonesia and content primarily in Indonesian also plays a role in the valuation, as local market dynamics and advertiser budgets for the region are considered. While the channel has a substantial video count at 1,195 and over 12 million total views, the per-video rate is primarily driven by the active subscriber base and engagement metrics. The estimate is algorithmic and currently calibrated without community data points, suggesting a reliance on industry benchmarks for similar-sized creators in the food and lifestyle categories within the Indonesian market. The specific format of an integrated video, where a brand message is woven into the creator's regular content, is also a key determinant in this pricing structure.

Who should partner with Ombus Kuliner?

Ombus Kuliner's audience primarily consists of viewers interested in food and drink content, with a specific emphasis on Indonesian cuisine and street food. The channel's secondary focus on lifestyle topics, including insights into daily life and personal endeavors, also attracts an audience interested in broader cultural and human-interest narratives. Given the primary language is Indonesian and the creator's base is in Indonesia, the audience is predominantly located within the country, making it suitable for brands targeting the Indonesian consumer market. Specific brand categories that align well with this audience include local food and beverage products, culinary tourism initiatives, kitchenware and cooking appliance brands, and potentially local lifestyle services or products. Brands focused on traditional Indonesian ingredients, restaurant chains, or food delivery services would find a relevant audience. Peer channels like Kuliner Si Mamank (@kulinersimamank) and Kuliner kita (@surabayakuliner) operate in a similar niche, suggesting a shared audience demographic interested in exploring diverse culinary experiences and local food culture. The content's focus on popularizing street food also indicates an audience that values accessible, authentic, and often budget-friendly culinary options.

Ombus Kuliner's growth and performance

Ombus Kuliner's subscriber growth data currently reflects a single snapshot. The channel was first tracked on 2026-05-11, at which point it had 28,000 subscribers. The latest snapshot, also taken on 2026-05-11, shows the same subscriber count of 28,000. This indicates a delta of zero subscribers over a one-day tracking period. We do not yet have historical data to analyze long-term subscriber trends or fluctuations. Information regarding average views over the last 30 days is not available at this time, preventing a detailed assessment of recent content performance or audience engagement velocity. Further tracking will be necessary to establish a growth trajectory and identify periods of significant audience acquisition or retention.

How our pricing estimate works for Ombus Kuliner

The estimated rates for Ombus Kuliner's sponsored content are generated through an algorithmic model. This model calculates a price range by considering the creator's subscriber count, which is 28,000, and applying a niche-specific CPM (Cost Per Mille) relevant to the food and drink category. Platform-specific multipliers for YouTube and format-specific multipliers for integrated video content are also incorporated into the calculation. The current estimate is based on a 'metric_estimate' calibration, indicating that it relies on established industry benchmarks rather than community-contributed data points, of which there are currently zero for this creator. This approach aims to provide a data-driven valuation that reflects the market value of the creator's audience and content. For a comprehensive understanding of the factors and formulas used in these estimations, readers are directed to the detailed methodology page available at /methodology.