NikkieTutorials

About NikkieTutorials

NikkieTutorials is a beauty content creator based in the Netherlands with 15.1 million YouTube subscribers. The channel has published 946 videos and accumulated 2.47 billion total views. The creator operates across multiple platforms, including Instagram, Twitter, TikTok, and Snapchat, maintaining a consistent handle (@nikkietutorials) across most channels. Business inquiries are directed to info@nikkietutorials.com. The channel is subject to oversight by the Commissariaat voor de Media, the Dutch media regulator. Within the competitive beauty creator landscape, NikkieTutorials ranks among established mid-to-high-tier creators by subscriber count, positioned between peers like Makeup by Parul Garg (11.7 million subscribers) and Narins Beauty (16.8 million subscribers), while operating at a scale below top-tier creators like James Charles (23.9 million) and zbing z. (21.7 million).

NikkieTutorials's estimated sponsorship rates

NikkieTutorials commands a typical integrated video rate of $36,240, with a low estimate of $21,744 and a high estimate of $54,360. This pricing reflects the creator's high audience tier classification and the substantial subscriber base of 15.1 million. The rate structure is driven primarily by audience size, which positions the channel in the upper echelon of the beauty category. Beauty content on YouTube typically attracts competitive CPM rates due to strong brand affinity in cosmetics, skincare, and beauty-adjacent product categories. The Netherlands-based creator's rates are calibrated against algorithmic modeling of subscriber count and niche-specific performance multipliers for YouTube integrated placements. Rates may vary based on campaign specifics, content format, and brand alignment. Creators at this subscriber tier and within the beauty vertical generally see rates influenced by audience demographics, engagement patterns, and the proven commercial viability of the niche. For detailed information on how these estimates are calculated, see the methodology section.

Who should partner with NikkieTutorials?

NikkieTutorials reaches 15.1 million subscribers, predominantly interested in beauty content including makeup tutorials, product reviews, and cosmetic techniques. The audience tier is classified as high, indicating strong commercial appeal to brands operating in beauty, cosmetics, skincare, and related consumer categories. Peer creators in the same niche—including Narins Beauty (16.8 million subscribers) and Makeup by Parul Garg (11.7 million subscribers)—serve overlapping but distinct audience segments within the global beauty creator ecosystem. The multi-platform presence across Instagram, TikTok, Snapchat, and Twitter suggests an audience spanning multiple age groups and engagement preferences, though platform-specific audience composition data is not currently available. Beauty brands, cosmetics manufacturers, skincare companies, and beauty-adjacent product categories (wellness, fashion, lifestyle) represent primary commercial opportunities. The Netherlands-based creator's international reach, evidenced by the substantial global subscriber count, makes the channel relevant to both local European and international beauty brands seeking exposure to engaged beauty enthusiasts.

NikkieTutorials's growth and performance

NikkieTutorials was first tracked on 2026-05-12 at 15.1 million subscribers. The latest snapshot, also from 2026-05-12, shows 15.1 million subscribers, representing no net change over a one-day observation span. This single-day snapshot provides insufficient data to assess meaningful growth trends or trajectory. Longer-term historical data on subscriber growth, view velocity, or audience expansion patterns is not yet available in the tracking history.

How our pricing estimate works for NikkieTutorials

The algorithmic price estimate is calculated using a model that multiplies subscriber count by niche-specific CPM (cost per thousand impressions) and applies platform and format multipliers for YouTube integrated video placements. The estimate of $36,240 (typical rate) is based on 15.1 million subscribers and calibrated against beauty-category performance benchmarks. This estimate reflects algorithmic modeling rather than direct negotiation data; no community-submitted rate data points were available to refine the calibration. The low and high bounds ($21,744 and $54,360) represent variance around the typical estimate based on campaign scope and audience engagement assumptions. For a complete explanation of the pricing methodology, including how CPM multipliers, platform adjustments, and format factors are applied, visit the /methodology page.