Мой Дом ОБЗОР

About Мой Дом ОБЗОР

Мой Дом ОБЗОР is a Russian-language YouTube channel focused on home improvement, DIY projects, and household management. The creator, Anna, publishes content aimed at homeowners and gardeners interested in practical home and garden solutions, budget-conscious shopping, cooking, and craft projects. The channel has published 1,575 videos and accumulated 33,976,057 total views across its lifetime. With 113,000 subscribers, the channel operates in the home_diy category with secondary focus on food and drink content. The channel draws viewers interested in product reviews from major Russian retailers including Fix Price, Svetofor, IKEA, Lenta, Galamarts, and Auchan. Content spans garden and vegetable gardening advice, economical recipes, and tests of affordable household products. The creator maintains a presence on Telegram and VKontakte in addition to YouTube.

Мой Дом ОБЗОР's estimated sponsorship rates

Estimated integrated YouTube video rates for Мой Дом ОБЗОР range from $217 (low) to $542 (high), with a typical rate of $362 per video placement. This mid-tier pricing reflects the channel's 113,000-subscriber base and positions it within the home DIY niche, where audience composition and geographic location (Russia) influence CPM rates. The estimate is algorithmic and based on subscriber count multiplied by niche-specific cost-per-thousand-impression benchmarks, adjusted for platform and format factors. Peer channels in the home DIY category—including Marcenaria de Hoje (114,000 subs), じぶん流DIYちゃんねる (115,000 subs), and Pros DIY (106,000 subs)—operate at similar scale and likely command comparable rates. Actual rates may vary depending on audience demographics, engagement metrics, content category specificity, and advertiser demand. For a detailed explanation of how rates are calculated, see the /methodology page.

Who should partner with Мой Дом ОБЗОР?

The channel's audience consists primarily of Russian-speaking women interested in home improvement, gardening, and household management. Viewers are attracted to practical, budget-conscious content focused on DIY home projects, garden cultivation, economical cooking, and product reviews from discount and mid-range retailers. The secondary food_drink category indicates crossover appeal to audiences seeking affordable recipe ideas and kitchen-related household tips. Brand categories likely to align with this audience include home improvement retailers, gardening supplies, budget home goods, kitchen equipment, food and grocery brands, and DIY craft materials. The emphasis on reviews from Fix Price, Svetofor, IKEA, Lenta, and similar stores suggests the audience values value-for-money products and practical household solutions. Peer channels such as Marcenaria de Hoje and Building and DIY serve comparable audiences interested in hands-on home projects, though geographic and language differences shape specific product and retailer focus.

Мой Дом ОБЗОР's growth and performance

Snapshot data spans only one day (May 11, 2026), with the channel holding steady at 113,000 subscribers at both the first tracked and latest measurement points. No delta in subscriber count or longer-term growth trajectory is available from the current dataset. Average view counts for the last 30 days are not yet available. To assess meaningful growth patterns, longer historical data would be required.

How our pricing estimate works for Мой Дом ОБЗОР

The rate estimate is algorithmic, derived from the channel's subscriber count (113,000) multiplied by niche-specific cost-per-thousand-impression benchmarks for the home_diy category, adjusted by platform (YouTube) and format (integrated video) multipliers. The estimate is classified as mid-tier audience based on subscriber scale. The basis is metric_estimate with zero community data points, meaning the calculation relies on historical niche benchmarks rather than direct advertiser feedback. For a full explanation of the pricing model, multiplier factors, and confidence intervals, visit the /methodology page.