MrBeast
@mrbeast
Terms & Conditions of Current Sweepstakes: https://bit.ly/mrbeastbowandarrow SUBSCRIBE FOR A COOKIE! New MrBeast or MrBeast Gaming video every single Saturday at noon eastern time! Accomplishments: - Raised $20,000,000 To Plant 20,000,000 Trees - Removed 30,000,000 pounds of trash from the ocean - Helped 2,000 people walk again - Helped 1,000 blind people see - Helped 1,000 deaf people hear - Built wells in Africa - Built and gave away 100 houses - Adopted every dog in a shelter (twice) - Given millions to charity - Started my own snack company Feastables - Started my own software company Viewstats - Gave away a private island (twice) - Gave away 1 million meals - I counted to 100k - Ran a marathon in the world's largest shoes - Survived 50 hours in Antarctica - Recreated Squid Game in real life - Created the largest competition show with 1000 people (Beast Games) - Gave $5,000,000 to one person you get it, I appreciate all of you so much :)
484M
Subscribers
121.5B
Total views
976
Videos
—
Avg views (30d)
as of 2026-05-11
Integrated video price
Algorithmic estimateLow
$418,176
Typical
$696,960
High
$1,045,440
Range is the pure algorithmic estimate from audience size, niche CPM, geo and format multipliers. How this works →
Pricing model
Algorithmic estimate
Pure algorithmic estimate, $418,176 – $1,045,440 per integrated placement. No community data points yet. See methodology →
About MrBeast
MrBeast is a US-based entertainment creator on YouTube with 484 million subscribers and 121.4 billion total views across 976 published videos. The channel publishes new content every Saturday at noon Eastern Time. Beyond content creation, MrBeast has built a diversified creator economy portfolio that includes Feastables, a snack company, and Vie, a software company. The creator's documented philanthropic initiatives span multiple sectors: environmental work including the removal of 30 million pounds of ocean trash and planting 20 million trees (raising $20 million for the effort); healthcare-focused projects including helping 2,000 people walk again, 1,000 blind people regain sight, and 1,000 deaf people regain hearing; infrastructure development including well construction in Africa; housing, with 100 houses built and given away; and animal welfare, including adopting every dog in a shelter on two separate occasions. These initiatives are integrated into the channel's content strategy rather than presented as separate charitable work.
MrBeast's estimated sponsorship rates
MrBeast's estimated rates for integrated YouTube video sponsorships range from $418,176 (low estimate) to $1,045,440 (high estimate), with a typical rate of $696,960 per integrated video placement. These rates reflect the creator's position in the high audience tier, driven primarily by a subscriber base of 484 million—substantially larger than entertainment-category peers including YouTube Movies (197 million subscribers) and SET India (189 million subscribers). The rate structure is algorithmic, based on subscriber count multiplied by niche-specific CPM (cost per thousand impressions) adjusted for platform and format factors. Entertainment category CPMs tend to be moderate relative to finance or technology niches, but MrBeast's scale—nearly 2.5 times the subscriber count of the next-largest peer in the provided comparison set—creates pricing power that offsets category-level CPM constraints. Rates of this magnitude typically reflect both audience size and the creator's track record of integrating sponsorships into narrative-driven, high-production-value content.
Who should partner with MrBeast?
MrBeast's 484 million subscribers represent a broad mainstream entertainment audience with demonstrated engagement across philanthropic, challenge-based, and lifestyle content. The audience composition skews toward viewers interested in large-scale experiential content, competitive formats, and documented charitable impact. While specific brand-category affinity data is not available in the current dataset, the creator's own business ventures—Feastables (consumer packaged goods) and Vie (software)—indicate audience receptivity to product recommendations and brand extensions. Comparable creators in the entertainment tier, such as Stokes Twins (139 million subscribers) and Alejo Igoa (115 million subscribers), serve similar broad-appeal audiences, though MrBeast's scale is substantially larger. The Saturday publication schedule and consistent upload cadence suggest a highly engaged subscriber base with established viewing habits. Brands targeting mass-market consumer audiences, particularly those aligned with lifestyle, technology, consumer goods, or experience-based categories, would find the audience composition relevant.
MrBeast's growth and performance
Snapshot data for MrBeast covers a single day (May 11, 2026), with the subscriber count holding steady at 484 million between the first tracked date and the latest snapshot. This one-day span does not provide sufficient historical data to characterize growth trajectory, acceleration, or seasonal patterns. Average view counts for the last 30 days are not yet available in the dataset. To assess growth trends, longer historical tracking across multiple months or quarters would be required.
How our pricing estimate works for MrBeast
The algorithmic price estimate is calculated by multiplying the creator's subscriber count by the niche-specific CPM (cost per thousand impressions) and applying platform and format multipliers. The estimate is calibrated against zero community data points—meaning no prior sponsored deals or rate cards have been submitted to InfluencerUnion for this creator. The low, typical, and high estimates represent different scenarios within the algorithmic model; the typical estimate is the most probable outcome. For a detailed explanation of the CPM assumptions, multiplier methodology, and confidence intervals, see the /methodology page. Rates may vary based on campaign length, exclusivity, content integration depth, and advertiser category.