엄마TV

About 엄마TV

엄마TV is a South Korean fitness and wellness channel hosted by Kim Sae-yeon (김쌤), targeting mothers seeking sustainable lifestyle changes. The channel operates across three core pillars: exercise (운동), nutrition (식단), and mindset (마음가짐). With 539,000 subscribers and 116.8 million total views accumulated across 1,878 published videos, the channel positions itself as a "life changer" for mothers navigating fitness, balanced eating, and mental wellness without pressure or extreme approaches.

The content philosophy emphasizes accessibility—foundational fitness instruction designed for beginners, practical dietary guidance that doesn't require restriction, and emotional support tailored to the specific stressors mothers face. This positioning distinguishes 엄마TV from generic fitness channels by addressing the intersection of physical health, nutrition, and psychological wellbeing within a demographic often underserved by mainstream fitness media.

The channel maintains an active presence on Instagram (@yj.kkkkim) and operates a business contact email (formotherstv@gmail.com). All content carries explicit copyright notice, indicating professional content management practices.

엄마TV's estimated sponsorship rates

엄마TV commands an estimated integrated YouTube video rate between $970 and $2,426, with a typical rate of $1,617 per collaboration. This mid-tier pricing reflects the channel's 539,000-subscriber base positioned within the fitness niche, which typically carries moderate cost-per-thousand-impressions (CPM) relative to higher-margin categories like finance or technology.

The rate structure is calibrated to the creator's audience size and niche positioning. Peer fitness creators with comparable subscriber counts—ORUX (545,000 subs), Jany Pastrana (499,000 subs), and Europa Sport Nutrition (584,000 subs)—operate within similar pricing bands. The Korean market context and the channel's focus on a specific demographic (mothers) rather than a broad fitness audience may influence CPM relative to English-language fitness channels with equivalent reach.

These figures represent algorithmic estimates based on subscriber count, niche CPM benchmarks, and platform/format multipliers. Actual rates depend on campaign scope, content integration depth, and brand-creator alignment. For detailed methodology on how these estimates are calculated, see our /methodology page.

Who should partner with 엄마TV?

열마TV reaches approximately 539,000 subscribers, predominantly mothers in South Korea seeking fitness, nutrition, and wellness guidance. The audience tier classification is mid-market, indicating an established but non-celebrity creator status with meaningful engagement potential for brands targeting this demographic.

Brand categories best aligned with this audience include: fitness equipment and apparel (particularly home-workout gear), nutritional supplements and meal-planning apps, mental-health and wellness platforms, parenting-focused lifestyle brands, and health-tech products designed for time-constrained adults. The channel's emphasis on stress-free, sustainable approaches to fitness and nutrition suggests receptivity to brands offering convenience, accessibility, and holistic wellness positioning rather than extreme or performance-oriented products.

The three-pillar content structure (exercise, food, mindset) creates natural integration opportunities across multiple product categories. A brand offering meal-prep solutions, for instance, would align with the nutrition pillar; a meditation or journaling app would fit the mindset segment. Peer creators in the fitness space—including 함께해요 운동채널 (435,000 subs) and BlueGym Animation (432,000 subs)—serve overlapping but distinct audience segments, suggesting room for niche differentiation within the Korean fitness creator ecosystem.

엄마TV's growth and performance

We have only a single snapshot of subscriber data, captured on 2026-05-12 at 539,000 subscribers. The tracking span is one day with zero net change. This limited history prevents meaningful growth-rate analysis. Average view counts for the last 30 days are not yet available in our database.

To establish reliable growth trends, we would need historical snapshots spanning weeks or months. Creators in this niche typically show seasonal variation tied to New Year fitness resolutions and summer body preparation cycles. Future tracking will clarify whether 엄마TV is in a growth, plateau, or decline phase relative to peer creators.

How our pricing estimate works for 엄마TV

The rate estimate ($970–$2,426 typical: $1,617) is generated algorithmically using subscriber count, niche-specific CPM benchmarks, and platform/format multipliers. The calculation does not rely on direct negotiation data or community-reported rates; instead, it applies fitness-category CPM ranges to the creator's audience size, adjusted for YouTube's format and the Korean market context.

This estimate carries a calibration note of zero community data points, meaning no user-submitted rates or brand-reported fees have yet validated or refined the algorithm for this specific creator. As more data accumulates, the estimate will improve in accuracy.

For a complete explanation of the algorithmic methodology, including how CPM ranges are derived, how platform multipliers are applied, and how creator tier classifications are assigned, visit our /methodology page.