Marcenaria do Lar

About Marcenaria do Lar

Marcenaria do Lar is a YouTube channel focused on home DIY and woodworking projects, primarily serving a Portuguese-speaking audience in Brazil. The channel, operating under the handle @marcenariadolar, has published 470 videos and accumulated 1,549,548 total views. With 17,900 subscribers, the content centers on practical, do-it-yourself carpentry, originating from the creator's personal journey into woodworking after building a chair for their daughter. The channel aims to provide accessible project guides and address common questions related to home improvement and construction, enabling followers to replicate projects for their own homes. The content is designed to be instructional, guiding viewers through the process of creating various household items and furniture using woodworking techniques. This positions Marcenaria do Lar as a resource for individuals seeking to develop practical skills and undertake home-based construction projects.

Marcenaria do Lar's estimated sponsorship rates

The estimated rate for an integrated video sponsorship on the Marcenaria do Lar YouTube channel ranges from $60 to $150, with a typical rate of $100. This estimate is derived from an algorithmic model that considers the channel's subscriber count, niche CPMs, and platform-specific multipliers. As a creator in the home DIY category with 17,900 subscribers, Marcenaria do Lar falls into the 'low' audience tier. The pricing reflects the channel's engagement within a specialized niche, where audience attention is often highly targeted towards specific product categories. Factors influencing this rate include the channel's focus on practical woodworking, which can attract brands in the tools, hardware, and home improvement sectors. While the subscriber count places it in a developing tier, the dedicated nature of the home DIY audience can command competitive CPMs for relevant advertisers. For a detailed breakdown of the pricing methodology, including how subscriber counts, niche relevance, and platform specifics are weighted, please refer to our /methodology page.

Who should partner with Marcenaria do Lar?

Marcenaria do Lar primarily engages a Portuguese-speaking audience, with a significant concentration in Brazil, focusing on home DIY and woodworking enthusiasts. The channel's 17,900 subscribers are individuals interested in practical construction, home improvement projects, and learning carpentry skills. This demographic is particularly relevant for brands in categories such as power tools, hand tools, lumber and building materials, home hardware, protective gear, and woodworking accessories. The content's instructional nature also appeals to audiences interested in online courses for skilled trades or home renovation services. Compared to peers like Tokyo DIY channel (@twowheeljunkie) and Marcenaria na Varanda - Eduardo Azeredo (@marcenarianavaranda), Marcenaria do Lar maintains a similar audience size and thematic focus, suggesting a shared demographic interested in practical, hands-on projects. Brands targeting consumers who actively engage in home improvement, seek cost-effective solutions for household needs, or are looking to acquire new practical skills would find this audience segment particularly valuable.

Marcenaria do Lar's growth and performance

As of the latest available data, Marcenaria do Lar's subscriber growth has been stable within the tracked period. The channel was first tracked on 2026-05-12 with 17,900 subscribers. The most recent snapshot, also taken on 2026-05-12, shows the same subscriber count of 17,900. This indicates a delta of 0 subscribers over a one-day tracking span. We do not yet have historical data spanning a longer period to assess long-term growth trends or month-over-month changes. Additionally, average view data for the last 30 days is not available at this time. Future tracking will provide more comprehensive insights into subscriber accumulation and content performance over extended periods.

How our pricing estimate works for Marcenaria do Lar

The estimated creator rates for Marcenaria do Lar are generated through an algorithmic model developed by InfluencerUnion. This model calculates a price range for sponsored content based on several key metrics, including the creator's subscriber count, the specific niche (home_diy in this case), and platform-specific multipliers for YouTube. The estimate of $60 to $150, with a typical rate of $100, is a metric-based projection. It is important to note that this particular estimate is based on a calibration with 0 community data points, meaning it relies solely on our statistical model without input from actual reported creator-brand deals for this specific creator. The model also considers the audience tier, classifying Marcenaria do Lar as a 'low' tier creator based on its subscriber count. For a comprehensive understanding of the variables, weighting, and data sources used in our algorithmic pricing, please refer to the detailed explanation on our /methodology page.