Marcenaria de Hoje

About Marcenaria de Hoje

Marcenaria de Hoje is a Brazilian YouTube channel focused on furniture-making techniques and woodworking instruction. The channel publishes content in Portuguese, targeting viewers interested in learning carpentry and custom furniture fabrication without access to a professional workshop. The creator's stated focus is on planned furniture design (móveis planejados) with tutorials scaled for beginners and hobbyist woodworkers.

With 114,000 subscribers and 12,232,419 total views across 327 published videos, the channel operates in the home DIY category—a segment that spans furniture construction, home improvement, and maker education. The average video length and upload cadence suggest a sustained content production model, though specific publishing frequency data is not yet available. The channel's positioning emphasizes accessibility: teaching furniture-making skills to viewers without formal workshop infrastructure or professional carpentry training. This educational angle differentiates the channel within the broader DIY furniture space and appeals to cost-conscious homeowners and hobbyists seeking custom furniture solutions.

Marcenaria de Hoje's estimated sponsorship rates

Marcenaria de Hoje's estimated sponsorship rate for an integrated YouTube video placement ranges from $219 (low) to $547 (high), with a typical rate of $365. This estimate is based on the channel's subscriber count of 114,000 and the niche CPM profile for home DIY content in the Brazilian market.

The creator's rate positioning reflects several factors. First, subscriber count places the channel in the mid-tier audience bracket, comparable to direct peers like Мой Дом ОБЗОР (113,000 subs), じぶん流DIYちゃんねる (115,000 subs), and Marcenaria C&P (104,000 subs). Second, home DIY content typically commands moderate CPM rates relative to higher-monetization categories like finance or technology, though it outperforms entertainment-only verticals. Third, geographic location in Brazil influences the rate: Brazilian audiences generally attract lower advertiser CPMs than North American or Western European markets, though the language-specific and region-specific nature of the content may attract localized brand partnerships.

The estimate is calibrated algorithmically without community pricing data, so actual negotiated rates may vary based on audience demographics, engagement metrics, and brand alignment. Sponsorship terms, exclusivity clauses, and content integration depth will also affect final pricing.

Who should partner with Marcenaria de Hoje?

Marcenaria de Hoje reaches an audience primarily composed of DIY furniture makers, home improvement enthusiasts, and woodworking hobbyists in Portuguese-speaking markets, with a strong Brazilian base. The channel's educational positioning—teaching custom furniture fabrication without professional workshop infrastructure—attracts cost-conscious homeowners, apartment dwellers, and makers seeking to build or customize furniture independently.

Brand categories well-suited to this audience include woodworking tools and equipment suppliers, power tool manufacturers, wood finishing products, hardware and fastener retailers, online furniture design platforms, and home improvement retailers. Secondary opportunities exist in home décor, interior design software, and DIY education platforms. The audience skews toward practical, solution-oriented consumers rather than aspirational or luxury-focused segments.

The channel operates within a competitive peer set of similarly-sized home DIY creators. Мой Дом ОБЗОР (113,000 subs) and じぶん流DIYちゃんねる (115,000 subs) serve comparable audience sizes, though with different geographic and language bases. Marcenaria C&P (104,000 subs) and Building and DIY (104,000 subs) represent direct competitors in the furniture and DIY instruction space. The mid-tier subscriber range (104,000–115,000) suggests a consolidated but not saturated niche, where audience loyalty and content quality drive differentiation rather than scale alone.

Marcenaria de Hoje's growth and performance

Marcenaria de Hoje was first tracked on 2026-05-12 at 114,000 subscribers. The latest snapshot, also dated 2026-05-12, shows 114,000 subscribers, representing zero net subscriber change over a 1-day observation window. This single-day span provides insufficient data to assess growth trajectory, seasonal patterns, or long-term momentum. Average view counts for the last 30 days are not yet available. To establish meaningful growth metrics, longer historical tracking and multi-month snapshots will be required.

How our pricing estimate works for Marcenaria de Hoje

The estimated sponsorship rate is calculated algorithmically using the formula: subscriber count × niche CPM × platform and format multipliers. For Marcenaria de Hoje, the estimate incorporates the channel's 114,000 subscribers, the typical CPM range for home DIY content on YouTube, and adjustments for Brazilian market conditions and video-integrated ad placements. The estimate is classified as metric-based, calibrated without community-submitted pricing data (0 data points), which means it reflects algorithmic modeling rather than observed market transactions. Actual rates may vary based on audience demographics, engagement rates, content performance, and brand-specific negotiation factors. For a detailed explanation of the CPM methodology, multiplier logic, and confidence intervals, see the /methodology page.