Makeup by Parul Garg

About Makeup by Parul Garg

Makeup by Parul Garg is the official YouTube channel of Parul Garg, a makeup artist and educator based in India. The channel has accumulated 11.7 million subscribers and over 13.2 billion total views across 1,300 published videos. Parul Garg is positioned as India's top makeup artist and founder of Parul Garg Beauty, a direct-to-consumer beauty brand. The channel's content centers on makeup tutorials, beauty education, and product demonstrations, reflecting both her professional expertise and commercial interests. The creator maintains direct audience engagement through WhatsApp contact channels listed in the channel bio, indicating a hands-on approach to community management. The combination of educational content, professional credentials, and branded product line positions the channel within the broader ecosystem of beauty creators who leverage tutorial formats to build both audience loyalty and commercial revenue streams. With over a decade of content production reflected in the 1,300-video catalog, the channel represents sustained output in the competitive beauty category on YouTube.

Makeup by Parul Garg's estimated sponsorship rates

Estimated sponsorship rates for integrated YouTube video placements range from $16,848 to $42,120, with a typical rate of $28,080. This pricing reflects the creator's subscriber base of 11.7 million and positioning within the high audience-tier classification. The rate structure is driven primarily by subscriber count, which places Makeup by Parul Garg above several direct peers—Denitslava Makeup (8.31 million subscribers) and PONY Syndrome (5.86 million subscribers)—while below larger creators like NikkieTutorials (15.1 million) and Narins Beauty (16.8 million). Beauty category CPM rates are influenced by advertiser demand for cosmetics, skincare, and wellness products, which command premium rates in the creator-economy marketplace. Geographic factors also play a role; India-based creators may see different CPM benchmarks than Western markets, though Parul Garg's large subscriber base and professional positioning support rates at the higher end of regional comparables. The estimate is algorithmic and does not account for variables such as audience demographics, engagement metrics, or negotiated volume discounts that may apply in direct creator-brand partnerships.

Who should partner with Makeup by Parul Garg?

Makeup by Parul Garg's audience of 11.7 million subscribers is concentrated in the beauty and personal-care category, with particular relevance to cosmetics brands, skincare lines, beauty-education platforms, and direct-to-consumer beauty retailers. The creator's own branded product line, Parul Garg Beauty, indicates deep audience trust in product recommendations and purchasing intent. Peer analysis suggests the audience overlaps with viewers of similar educational beauty creators—Denitslava Makeup, NikkieTutorials, and Narins Beauty all serve comparable demographics interested in makeup tutorials and professional beauty instruction. The India-based creator status indicates a significant portion of the audience is likely concentrated in South Asian markets, though YouTube's global reach means international viewership is probable. The 13.2 billion total views across 1,300 videos suggests consistent audience engagement with long-form educational content. Brand categories most aligned with this audience include cosmetics companies, beauty-tech platforms, online beauty retailers, makeup-tool manufacturers, and beauty-education subscription services. The creator's positioning as an educator and professional makeup artist attracts audiences seeking credible, technique-focused content rather than entertainment-first beauty content.

Makeup by Parul Garg's growth and performance

Snapshot data spans only one day (May 12, 2026), with the creator holding 11.7 million subscribers at both the first tracked and latest recorded points. This single-day window is insufficient to assess growth trajectory, velocity, or seasonal patterns. Average view counts for the last 30 days are not yet available in the dataset. To establish meaningful growth metrics, longer historical data collection is required—typically a minimum of 90 days of weekly snapshots allows for trend analysis and volatility assessment. Viewers seeking growth-rate information should monitor the creator's channel directly or return to this profile once extended tracking history is available.

How our pricing estimate works for Makeup by Parul Garg

The estimated sponsorship rate is calculated algorithmically using the creator's subscriber count (11.7 million), niche-specific CPM benchmarks for the beauty category, and platform/format multipliers for YouTube integrated video placements. The model does not rely on community-reported data points; instead, it applies standardized multipliers to public metrics. This approach provides a data-driven baseline but does not account for creator-specific variables such as audience demographics, geographic distribution, engagement rates, or historical negotiated rates. For a detailed explanation of the pricing formula, CPM assumptions, and adjustment factors, see the /methodology page. The estimate should be treated as a reference point for initial outreach and negotiation, not a fixed rate.