Mãe de Primeira Viagem - SILVIA FARO

About Mãe de Primeira Viagem

Mãe de Primeira Viagem, hosted by Silvia Faro, is Brazil's longest-running maternity-focused YouTube channel, established on October 2, 2010. With 189,000 subscribers and 16.67 million total views across 616 published videos, the channel has maintained a consistent editorial focus on evidence-based parenting guidance verified by healthcare and education professionals.

The channel's content spans pregnancy tracking (week-by-week development), postpartum recovery, childcare practices, nutrition, family travel, education strategies, and real-world parenting narratives. Topics include late-pregnancy considerations, infant and child development, activity planning, and family event coordination. Content is presented in an accessible, conversational tone designed to demystify parenting decisions for Portuguese-speaking mothers.

Silvia Faro produces and presents all material, maintaining direct editorial control since the channel's inception. The channel explicitly prioritizes information sourcing from credible professionals and institutions, positioning itself as a reference point for mothers seeking structured, practical guidance rather than opinion-based advice. This professional-verification framework distinguishes the channel within the broader parenting content ecosystem in Brazil.

Mãe de Primeira Viagem's estimated sponsorship rates

Estimated integrated YouTube video rates for Mãe de Primeira Viagem range from $318 (low) to $794 (high), with a typical rate of $529 per video placement. This mid-tier pricing reflects the channel's 189,000-subscriber base and positioning within the parenting category, which typically commands moderate cost-per-thousand-impressions (CPM) rates compared to finance or technology verticals.

The rate estimate accounts for several factors: Portuguese-language content reaches a primarily Brazilian audience, which has distinct advertiser demand patterns relative to English-language markets; parenting content attracts brands in health, education, consumer goods, and family services sectors, creating steady but not premium CPM environments; and YouTube's integrated-video format (mid-roll or sponsored segments) generates lower rates than dedicated brand partnerships or sponsored series.

Comparable creators in the parenting niche—such as PARENTING SCHOOL (227,000 subscribers) and Sana Family Vlogs (250,000 subscribers)—operate in similar pricing bands, though larger subscriber counts typically command rates at the higher end of comparable ranges. For specific pricing methodology and adjustments based on campaign type, audience geography, or seasonal demand, refer to the /methodology page.

Who should partner with Mãe de Primeira Viagem?

Mãe de Primeira Viagem's audience consists primarily of mothers and prospective parents in Brazil seeking structured, professional-backed parenting information. The channel's content architecture attracts women planning pregnancy, managing pregnancy across all trimesters, navigating postpartum recovery, and raising children from infancy through school age.

Brand categories with demonstrated alignment include: pediatric health and nutrition (infant formula, vitamins, health monitoring devices); childcare and education services (preschools, tutoring platforms, educational apps); family-oriented consumer goods (children's clothing, toys, safety equipment); maternal health products (pregnancy supplements, postpartum wellness); family travel and hospitality; and parenting education platforms.

The channel's 13-year operational history and professional-verification framework position it as a trusted reference within the Portuguese-speaking parenting segment, attracting audiences skeptical of unverified parenting advice. This positions the channel competitively against peers like Soujanya Parenting Coach (153,000 subscribers) and Будни Мамы Влог (117,000 subscribers), which operate in different language markets but serve analogous audience demographics. Advertisers targeting Brazilian mothers with disposable income for family-related purchases and services find measurable audience overlap with this channel's subscriber base.

Mãe de Primeira Viagem's growth and performance

We have only a single data point: the channel held 189,000 subscribers as of May 12, 2026. No historical growth trajectory is available from our tracking data, as the first and latest snapshots were recorded on the same date. Average view counts for the past 30 days are not yet available in our dataset. To assess subscriber growth patterns, audience engagement velocity, or seasonal fluctuations, additional tracking over multiple months would be required. Interested parties should monitor the channel's subscriber count and video performance metrics directly via YouTube Analytics or request extended historical data from InfluencerUnion.

How our pricing estimate works for Mãe de Primeira Viagem

The rate estimate ($318–$794, typical $529) is calculated algorithmically using the formula: subscriber count × niche-adjusted CPM × platform and format multipliers. For Mãe de Primeira Viagem, the estimate is based on 189,000 subscribers, parenting-category CPM benchmarks, and YouTube integrated-video placement adjustments. The estimate is calibrated as a metric estimate with zero community data points (direct brand-deal reports), meaning it reflects statistical modeling rather than observed market transactions. Actual rates vary based on campaign duration, exclusivity, audience geography, seasonal demand, and brand category. For a detailed explanation of CPM assumptions, platform multipliers, and methodology limitations, see the /methodology page.