Anna & Eddy • Lazy Investors

About Anna & Eddy • Lazy Investors

Anna & Eddy • Lazy Investors is a German-language finance education channel operated by Dr. Anna Terschüren and co-host Eddy. The channel focuses on financial literacy for beginners, with particular emphasis on retirement planning (Altersvorsorge), exchange-traded funds (ETFs), money mindset, and financial independence. Dr. Terschüren holds a doctorate in economics completed summa cum laude and has prior experience as a university lecturer and VP of Finance, lending credibility to the channel's educational mission.

The channel has published 1,530 videos and accumulated 10,430,304 total views across its lifetime. With 71,200 subscribers, it operates in the mid-tier segment of German-language personal finance content. The channel's stated positioning emphasizes accessibility—explaining complex financial concepts in beginner-friendly language and making the learning process as frictionless as possible. The target audience appears to be German-speaking individuals seeking to establish financial independence through structured, educational content rather than speculative trading or get-rich-quick strategies.

Anna & Eddy • Lazy Investors's estimated sponsorship rates

Estimated sponsorship rates for integrated video content range from $449 to $1,121, with a typical rate of $748 per video. This estimate is based on the channel's subscriber count of 71,200 and algorithmic modeling of niche CPM (cost per thousand impressions) for finance-education content on YouTube.

The rate positioning reflects the channel's classification as a low-tier audience segment within the finance category. Several factors influence this valuation: the German-language market typically commands lower CPMs than English-language equivalents; the finance-education niche attracts brands with moderate-to-high CPM potential (fintech platforms, investment apps, ETF providers, financial advisory services) but the channel's subscriber base is modest relative to mainstream finance creators. The channel's 71,200 subscribers place it near parity with direct peers such as Aktienfinder (71,000 subs) and Esteban Inversiones (70,500 subs), suggesting comparable rate structures within this cohort.

Brand fit typically includes personal-finance education platforms, robo-advisors, ETF fund providers, insurance products, and tax-optimization software targeting German-speaking audiences. Rates may vary based on content integration depth, exclusivity terms, and campaign duration.

Who should partner with Anna & Eddy • Lazy Investors?

The channel's audience consists primarily of German-speaking individuals seeking foundational financial education, with a demographic skew toward adults in their 20s through 50s interested in long-term wealth building and retirement planning. The focus on ETFs, passive investing, and financial independence suggests an audience skeptical of active trading and receptive to evidence-based, low-cost investment strategies.

Brand categories with strong alignment include fintech applications (savings apps, investment platforms), ETF providers and fund managers, robo-advisory services, insurance and pension products, financial education platforms, and tax-optimization software. The channel's emphasis on beginner accessibility makes it particularly valuable for brands targeting first-time investors or individuals transitioning from traditional banking to self-directed investing.

Geographic concentration is primarily German-speaking markets (Germany, Austria, Switzerland), though the channel's language and content focus suggest secondary reach into adjacent European markets. The audience tier classification indicates a smaller, more niche subscriber base compared to mainstream finance channels, but one with demonstrated engagement in educational content. Peer channels such as Aktien Kanal (72,600 subs) and Aktienfinder (71,000 subs) serve overlapping audience segments, suggesting competitive but distinct positioning within the German finance-education ecosystem.

Anna & Eddy • Lazy Investors's growth and performance

Growth data is limited to a single snapshot. The channel was first tracked on 2026-05-12 at 71,200 subscribers, with the latest measurement on the same date also showing 71,200 subscribers. This represents a span of 1 day with zero net subscriber change. Average view counts for the last 30 days are not yet available in our database. To assess meaningful growth trends, longitudinal data spanning weeks or months would be required. Readers seeking current growth velocity should monitor the channel directly or check back for updated snapshots.

How our pricing estimate works for Anna & Eddy • Lazy Investors

The estimated sponsorship rate is calculated algorithmically using the channel's subscriber count (71,200), niche-specific CPM multipliers for finance-education content on YouTube, and platform-format adjustments. The estimate does not incorporate real-world sponsorship data from this creator; instead, it applies a standardized model calibrated against finance-category benchmarks. This particular estimate is marked as metric-based with zero community data points, meaning no direct pricing information from brand partnerships has been collected yet.

The "low," "typical," and "high" ranges reflect variance in CPM assumptions and integration complexity. For a detailed explanation of the algorithmic methodology, CPM assumptions by niche, and how subscriber count translates to estimated reach, see the /methodology page. As more direct sponsorship data becomes available for this creator, the estimate will be refined.