【凱莉粟說說】

【凱莉粟說說】（@kellysutalk） is a Taiwan-based YouTube channel specializing in horror-themed animation. The channel focuses on the intersection of visual storytelling and folklore, specifically adapting user-submitted paranormal experiences, Taiwanese folk customs, and urban legends into animated content.

The content strategy centers on three primary pillars: user-submitted ghost stories, explorations of Taiwanese folk taboos—such as black command flags and temple-related superstitions—and the production of original animated shorts. By transforming anecdotal submissions into visual media, the creator maintains a high level of community engagement, further supported by an active LINE community for viewer interaction and story submissions. The channel operates as a solo-production endeavor, with the creator managing the transition from illustration to animation to maintain thematic consistency across the horror genre. The channel also maintains a membership program, allowing dedicated viewers to support the ongoing production of these narratives. The channel serves as a repository for localized cultural horror, appealing to viewers interested in regional folklore and the specific visual style of independent animated storytelling.

Who should partner with 【凱莉粟說說】?

The audience for 【凱莉粟說說】 is primarily composed of viewers interested in supernatural narratives, Taiwanese cultural history, and independent animation. Given the content’s focus on local folklore, the demographic is heavily concentrated in Taiwan, with a primary language of Mandarin Chinese (zh-TW). The audience exhibits a strong preference for long-form, narrative-driven content that explores themes of karma, urban legends, and traditional spiritual taboos. This demographic is highly engaged, as evidenced by the creator’s active use of external platforms like LINE to facilitate user submissions and community discussions.

From a brand alignment perspective, the audience is well-suited for categories that benefit from high-attention, immersive storytelling. This includes sectors such as mobile gaming, particularly titles with horror or mystery elements, as well as lifestyle brands that resonate with younger, digitally native audiences interested in local culture. This specialization creates a high-intent viewer base that is less likely to be distracted by generic content. Brands looking to reach this audience should consider the creator’s existing community-driven framework, which prioritizes viewer participation and storytelling authenticity over traditional influencer-led promotional tactics.