Justin Bieber

About Justin Bieber

Justin Bieber (@justinbieber) is a Canadian music creator on YouTube with 78.3 million subscribers and a catalog of 278 published videos. The channel has accumulated 38.26 billion total views, reflecting sustained audience engagement across a music-focused content strategy. Based on subscriber count and publishing volume, the channel maintains an active presence in the music category, though detailed biographical information is not currently available in the creator's profile. The scale of the subscriber base and view history positions this channel among the largest music creators on the platform. As of the most recent tracking date (May 11, 2026), the channel held 78.3 million subscribers. The breadth of total views relative to video count indicates strong average performance per upload, a characteristic typical of established music creators with loyal audiences. InfluencerUnion's database tracks this creator as part of the broader music category ecosystem, where subscriber counts and engagement patterns inform pricing models and audience composition analysis.

Justin Bieber's estimated sponsorship rates

Estimated partnership rates for a single integrated video on YouTube range from $73,289 (low) to $183,222 (high), with a typical rate of $122,148. This creator falls into the high audience tier, a classification driven primarily by the 78.3 million subscriber count. Music category creators at this scale typically command premium rates relative to smaller channels, as brand partnerships benefit from the large addressable audience and the genre's alignment with consumer-focused verticals including entertainment, consumer electronics, and lifestyle brands. The rate estimate is algorithmic, based on subscriber count combined with category-specific CPM benchmarks and platform-format multipliers; it does not reflect negotiated deals or historical pricing data from this specific creator. Rates in this range assume standard mid-roll or pre-roll integration formats. Actual pricing may vary based on content type, audience demographics, geographic distribution, and brand-specific requirements. For a detailed explanation of how these figures are calculated, see the /methodology page.

Who should partner with Justin Bieber?

With 78.3 million subscribers, this creator reaches a music-category audience at scale comparable to major label-affiliated channels and established music entertainment platforms. Peer creators in the same niche include HYBE LABELS (81.1 million subs), Tips Official (81.3 million subs), T-Series Bhakti Sagar (82 million subs), and BANGTANTV (84.3 million subs), indicating a competitive tier of music creators with overlapping but distinct audience bases. The music category on YouTube encompasses diverse sub-segments: pop music, artist channels, music labels, devotional music, and film music platforms. Brands targeting music audiences typically span consumer electronics (headphones, audio equipment), entertainment services (streaming platforms, concert ticketing), fashion and apparel, and lifestyle products. The 38.26 billion total views across 278 videos suggests consistent audience retention and repeat viewership, typical of music content where listeners return to favorite tracks and artists. Geographic origin (Canada) and the scale of the subscriber base indicate potential for both North American and international brand partnerships, though audience geographic breakdown is not currently available in the database.

Justin Bieber's growth and performance

InfluencerUnion first tracked this creator on May 11, 2026, at 78.3 million subscribers. The most recent snapshot, also dated May 11, 2026, shows no change in subscriber count over this one-day observation window. A single data point provides insufficient basis for growth-rate analysis. Average view counts for the last 30 days are not yet available. Longer-term growth trajectory and seasonal patterns cannot be assessed from the current dataset. As additional snapshots accumulate, growth metrics will become available to track subscriber acquisition velocity and audience expansion trends.

How our pricing estimate works for Justin Bieber

The estimated partnership rates are calculated algorithmically using subscriber count as the primary input, combined with category-specific CPM (cost per thousand impressions) benchmarks and platform-format multipliers. The music category carries its own CPM calibration distinct from other verticals. No community data points (i.e., reported deals or historical pricing from this creator) currently inform the estimate, so the model relies entirely on structural metrics. The estimate represents a typical integrated video partnership and may not reflect premium placements, exclusivity clauses, or creator-specific negotiating power. For a complete technical explanation of the pricing model, including how CPM adjustments are applied and how audience tier classifications are determined, visit the /methodology page.