Justin Bender

About Justin Bender

Justin Bender, alongside Shannon Bender, operates a YouTube channel focused on financial education and portfolio management. Both are portfolio managers with PWL Capital Inc., holding securities licenses from the Canadian Investment Regulatory Organization (CIRO). Their content extends to brokerage services offered by PWL Capital Inc., which is regulated by CIRO and is a member of the Canadian Investor Protection Fund (CIPF). Additionally, financial planning and insurance products are offered through PWL Advisors Inc., regulated by the Financial Services Regulatory Authority of Ontario (FSRA) in Ontario and the Autorité des marchés financiers (AMF) in Quebec. The channel, @justinbenderpwl, primarily serves a Canadian audience, delivering content within the finance category. With 74 videos published, the channel has accumulated 1,672,573 total views, catering to individuals seeking insights into investment strategies and financial planning within a regulated framework.

Justin Bender's estimated sponsorship rates

The estimated rate for an integrated video on Justin Bender's YouTube channel ranges from $197 to $328, with a typical rate around $241. This pricing reflects the channel's classification as a nano-tier creator within the finance niche. The finance category generally commands a higher CPM band, estimated between $45 and $75, with an anchor CPM of $55. This elevated CPM is attributed to the high value and specific intent of an audience interested in financial products and services. The rate calculation considers a baseline of 4,377 views, derived from a subscriber-fallback method, indicating a low confidence level due to the absence of recent view-count history. Factors that could influence this rate include the specific format of the integration, the depth of product placement, and any long-term partnership agreements. Creators in the finance sector often see rates pushed higher due to the direct commercial applicability of their content, attracting advertisers in fintech, investment platforms, and financial advisory services.

Who should partner with Justin Bender?

Justin Bender's audience on YouTube is primarily interested in finance, with a focus on portfolio management, investment strategies, and financial planning. The channel's content, delivered in an unknown primary language, caters to individuals seeking professional insights into managing their investments and understanding the regulatory landscape of the Canadian financial sector. Given the explicit mention of PWL Capital Inc. and PWL Advisors Inc., the viewership likely includes individuals interested in or utilizing services from regulated financial institutions. Relevant brand categories for this audience would include fintech apps, online brokerages, personal-finance education platforms, and investment advisory services. The channel's subscriber count of 27,700 places it in a similar tier to peers such as Wealth Republic - The Future of Investing (@wealth-republic) and 量化投资邢不行啊 (@xingbuxing), both of whom also have 27,700 subscribers. This indicates a consistent audience size across several finance-focused channels, suggesting a shared demographic interested in detailed financial analysis and guidance.

Justin Bender's growth and performance

Justin Bender's YouTube channel, @justinbenderpwl, has maintained a consistent subscriber count within the tracked period. The first snapshot, taken on 2026-06-02, recorded 27,700 subscribers. The latest snapshot, also on 2026-06-02, showed the same subscriber count. This represents a span of one day with no change in subscriber numbers. We do not yet have historical data to assess long-term growth trends or recent average view counts over the last 30 days. Future tracking will provide more insight into subscriber acquisition rates and audience engagement metrics over time. The channel's total views stand at 1,672,573 across 74 published videos.

How our pricing estimate works for Justin Bender

The estimated pricing for Justin Bender's integrated YouTube videos is generated through an algorithmic model. This model calculates a rate by multiplying the creator's subscriber count by a niche-specific CPM (Cost Per Mille) and applying platform and format-specific multipliers. The finance niche, in this case, has an anchor CPM of $55, within a band of $45-$75, reflecting the value of this audience to advertisers. For this specific estimate, a view count of 4,377 was used as a basis, derived from a subscriber-fallback method due to the unavailability of recent average view data, which results in a low confidence score for this particular view metric. This approach allows for an initial estimate even when comprehensive engagement data is not yet available. A detailed explanation of the factors and calculations involved in our pricing estimates can be found on our dedicated methodology page at /methodology.