Joaco Santos

About Joaco Santos

Joaco Santos operates a news and sports-focused YouTube channel centered on documentary-style reporting from marginalized communities and football culture worldwide. With 694,000 subscribers and 143,992,944 total views across 486 published videos, the channel documents dangerous neighborhoods, ultras groups (barras bravas), and socioeconomic conditions in Latin American villas and peripheral districts. The creator's stated mission emphasizes amplifying voices typically underrepresented in mainstream media while contextualizing social problems within their geographic and cultural settings. Content spans both primary reporting from high-risk locations and interview-based segments distributed across a secondary channel. The channel is based in Spain, though the geographic focus of reporting centers on Latin America and international football fan communities. This positioning places Santos within a broader category of immersive documentary creators who combine street-level reporting with social commentary, though the specific focus on ultras culture and barrio documentation differentiates the channel within the news category.

Joaco Santos's estimated sponsorship rates

Joaco Santos's estimated sponsorship rate for integrated YouTube video placements ranges from $750 (low) to $1,874 (high), with a typical rate of $1,249. This mid-tier pricing reflects the channel's 694,000-subscriber base and positions it alongside comparable news creators such as SHOWTUBERS TV (693,000 subs) and احمد وجيه (680,000 subs). The rate estimate is calibrated to the news category's niche CPM structure, which typically underperforms relative to finance, technology, or lifestyle verticals due to advertiser-safety considerations around sensitive subject matter. The channel's geographic origin in Spain and Latin American reporting focus may further influence rates, as brands assess audience composition and content context. Rates at this level typically support single-video integrations or limited-series sponsorships rather than channel-wide partnerships. Brands in documentary distribution, travel platforms, educational nonprofits, and socially-conscious consumer goods have historically aligned with similar creator profiles. The estimate carries no community-validated data points, making it an algorithmic projection subject to revision as engagement metrics and brand inquiry patterns accumulate.

Who should partner with Joaco Santos?

The channel reaches approximately 694,000 subscribers with a cumulative view count of 143,992,944, indicating an average of roughly 296 views per video across its 486-video catalog. Audience composition skews toward viewers interested in documentary reporting, football culture, and Latin American social issues. Primary brand categories likely to align include documentary platforms, sports media outlets, nonprofit organizations focused on social justice or community development, and travel or cultural education services. Secondary alignment exists with sports merchandise, fan community platforms, and regional media networks. The audience tier classification is mid-market, placing Santos between micro-influencers and macro creators. Peer creators in the news category—including VN Youtuber (838,000 subs), SHOWTUBERS TV (693,000 subs), and احمد وجيه (680,000 subs)—operate at similar scale, though their content verticals and geographic reach vary. The channel's focus on ultras culture and barrio documentation attracts a niche but engaged audience segment less likely to be reached through mainstream sports or news channels, making it valuable for brands seeking authentic community connection rather than broad demographic reach.

Joaco Santos's growth and performance

Growth data is limited to a single snapshot captured on May 11, 2026, showing 694,000 subscribers with no measurable change over the one-day observation window. Average view counts for the last 30 days are not yet available in the tracking history. Without historical snapshots spanning weeks or months, subscriber velocity and engagement trends cannot be reliably assessed. The channel's 143,992,944 total views and 486 published videos suggest sustained audience retention over its operational history, but current growth rate remains undetermined. Continued tracking will establish whether the channel is in a growth, plateau, or decline phase relative to peers of similar scale.

How our pricing estimate works for Joaco Santos

The algorithmic price estimate is calculated using subscriber count, niche-specific CPM benchmarks for the news category, and YouTube platform/format multipliers. The formula accounts for audience tier classification and geographic factors. This estimate is not based on direct brand inquiries or historical rate data from the creator (zero community data points), making it a projection subject to variance based on actual campaign performance, audience demographics, and brand safety assessments. For a detailed explanation of the CPM model, multiplier logic, and confidence intervals, see the /methodology page. Rates may shift as engagement metrics accumulate and community-sourced rate data becomes available.