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НАСТЯ ИВЛЕЕВА

НАСТЯ ИВЛЕЕВА

@ivleeva· YouTube·Fashion·Russia· data refreshed 2026-11-13View channel ↗
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Subscribers
4.54M
Average views
804.8K
last 7 videos
90-day growth
+0.2%
Brand partners seen
0
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About НАСТЯ ИВЛЕЕВА

НАСТЯ ИВЛЕЕВА (@ivleeva) is a fashion creator on YouTube based in Russia, with 4.54M subscribers, 467M total views and 230 videos.

БЛОГЕР, ТЕЛЕВЕДУЩАЯ, ФЭШН ИКОНА И ТОПОВАЯ КОШЕЧКА 🐈‍⬛🤣🤩😈 


Her channel operates primarily in Russian and spans entertainment and fashion content. She holds a public profile as a blogger, television host, and fashion figure within the Russian-language creator economy.

Her content strategy centers on entertainment and lifestyle topics, positioning her within a competitive segment of creators operating at the high-subscriber tier.

As a multi-platform personality—combining YouTube presence with television work—she represents the category of creators who operate across traditional and digital media.

Who should partner with НАСТЯ ИВЛЕЕВА?

Her dual positioning in entertainment and fashion creates appeal across multiple brand categories.

Brand categories aligned with her content include:

  • Fashion and apparel brands (particularly those targeting female audiences in Eastern Europe and Russia)
  • Beauty and cosmetics companies
  • Lifestyle and wellness products
  • Entertainment and media platforms
  • Luxury goods and accessories
  • Streaming services and digital entertainment

Her secondary fashion category suggests strong crossover appeal to fashion-focused advertisers, distinguishing her from pure-entertainment creators. Her public profile as a television presenter and fashion icon indicates audience trust in her recommendations within lifestyle categories.

The subscriber base characteristics reflect the Russian-language YouTube ecosystem, where entertainment and fashion content commands substantial viewership.