Investor Habits

About Investor Habits

Investor Habits, operating under the handle @investorhabits on YouTube, is a creator based in Indonesia focused on personal finance and investment education. The channel's content aims to guide viewers toward achieving financial milestones, specifically targeting the accumulation of their first 1 billion IDR. The creator, Daniel Lianto, positions Investor Habits as a platform for collective learning and growth. Content spans a broad range of topics beyond direct investment, including general finance, self-development, business insights, and lifestyle vlogs. With 854 videos published, the channel has accumulated 2,956,835 total views. Investor Habits maintains a presence across multiple social media platforms, including TikTok and Instagram, all under the same @InvestorHabits handle. The channel's mission, as articulated in its bio, is to provide beneficial content that encourages viewers to 'Invest In Yourself'. This multi-faceted approach to financial literacy and personal growth distinguishes Investor Habits within the Indonesian creator economy.

Investor Habits's estimated sponsorship rates

The estimated rate for a sponsored video integration on the Investor Habits YouTube channel ranges from $165 to $275, with a typical rate around $202. This pricing places Investor Habits in the nano-tier audience category. The rate is primarily influenced by the channel's subscriber count of 23,200 and its niche in finance, which commands a higher CPM band of $45-$75, with an anchor CPM of $55. While the channel has a substantial video count and total views, the current rate estimate is based on a projected 3,666 views per video, derived from a subscriber fallback model due to the absence of recent average view data. This view count basis has a low confidence level, suggesting potential variability. For comparison, peer creators in the finance niche with similar subscriber counts, such as Money Making Market and Chopin蕭邦, would likely fall within a comparable rate structure, assuming similar engagement metrics and audience demographics. The specific format of integration (e.g., dedicated video, mention, product placement) and the complexity of the campaign would also influence the final negotiated rate.

Who should partner with Investor Habits?

Investor Habits primarily engages an audience interested in finance, business, and lifestyle content, with a specific focus on personal investment and wealth accumulation. The channel's content, delivered in an unknown primary language from Indonesia, targets individuals seeking guidance on financial planning, self-development, and entrepreneurial insights. Given the channel's stated goal of helping viewers reach their first 1 billion IDR, the audience likely comprises aspiring investors, young professionals, and individuals keen on improving their financial literacy and personal growth. Brand categories that would find this audience particularly relevant include fintech apps, online brokerages, personal-finance education platforms, investment advisory services, and potentially lifestyle brands that align with self-improvement and business development. The channel's diverse content, encompassing vlogs and general lifestyle topics, suggests an audience open to a broader range of product and service integrations beyond strict financial instruments. Peer channels like Investor Academy Indonesia and Morgan Stock Talk 摩根谈股票 cater to a similar demographic, indicating a competitive but engaged audience segment within the finance niche.

Investor Habits's growth and performance

Investor Habits was first tracked on 2026-05-27, at which point it had 23,200 subscribers. The latest snapshot, also taken on 2026-05-27, shows the subscriber count remaining at 23,200. This indicates a delta of 0 subscribers over a one-day tracking period. We do not yet have historical data spanning a longer duration to analyze subscriber growth trends or fluctuations in view counts over time. Specifically, average views for the last 30 days are not available. The channel has published a significant volume of content, with 854 videos to date, contributing to its total view count of 2,956,835. Future tracking will provide more comprehensive data points to assess the channel's growth trajectory and audience engagement patterns.

How our pricing estimate works for Investor Habits

The estimated pricing for Investor Habits is generated through an algorithmic model that considers several key factors. This includes the channel's subscriber count, its primary niche (finance), and platform-specific multipliers for YouTube video integrations. The finance niche is assigned a CPM band of $45-$75, with an anchor CPM of $55, reflecting the value of this audience segment to advertisers. The model utilizes a projected view count of 3,666, which in this instance is a fallback estimate based on subscriber numbers due to the absence of recent average view data. This basis for view count has a low confidence level. The resulting estimate of $165 to $275 for a typical integration reflects these inputs. For a detailed explanation of how these factors are weighted and combined to produce creator rate estimates, please refer to our comprehensive methodology page at /methodology.