InTheMoney

About InTheMoney

InTheMoney, operating under the handle @inthemoneyadam on YouTube, is a US-based financial education creator. The channel, fronted by Adam, focuses on investment strategies, trading, and options. With 152 videos published, InTheMoney has accumulated a total of 26,713,332 views and a subscriber base of 458,000. Adam states a 12-year background in investing and trading, positioning the content as educational rather than financial advice. The channel's primary category is finance, without specified secondary categories. The content is delivered in an unspecified primary language, though the US base and English display name suggest English. The channel's focus on specific financial instruments like options trading distinguishes its content within the broader finance niche, appealing to an audience interested in more advanced investment topics.

InTheMoney's estimated sponsorship rates

The estimated rate for an integrated video on InTheMoney's YouTube channel ranges from $3,833 to $6,389, with a typical rate of $4,685. This pricing places InTheMoney in the mid-tier audience classification. The estimate is primarily driven by the channel's subscriber count of 458,000, which serves as the basis for projected views (85,188 views used in the calculation). The finance niche generally commands a higher CPM band, estimated between $45 and $75, with an anchor CPM of $55. This higher CPM reflects advertiser demand for audiences interested in financial products and services. Factors influencing this rate include the channel's specific focus on investment and options trading, which can attract advertisers in fintech, brokerage, and financial education sectors. The US location of the creator also contributes to the rate, as US audiences often have higher advertising value. The absence of historical view data means the estimate relies more heavily on subscriber count, indicating a low confidence level in the view basis.

Who should partner with InTheMoney?

InTheMoney's audience, totaling 458,000 subscribers, is primarily interested in finance, with a specific focus on investment strategies, trading, and options. This demographic is likely composed of individuals seeking to deepen their understanding of financial markets, manage personal investments, or explore active trading. Brands that typically target this audience include fintech apps, online brokerages, personal-finance education platforms, investment research services, and wealth management firms. The content's emphasis on advanced topics like options trading suggests a more engaged and potentially higher-net-worth segment within the finance niche. Peer creators such as mStock - Mirae Asset Capital Markets (@mstock_in) and がまぐち夫婦の節約チャンネル (@がまぐち夫婦の節約チャンネル), both with comparable subscriber counts, also cater to similar financial education demographics, indicating a competitive but active audience segment. The channel's educational disclaimer further frames the audience as learners rather than individuals seeking direct financial advice, which can influence the types of brands that find synergy with InTheMoney's content.

InTheMoney's growth and performance

InTheMoney's subscriber growth history currently reflects a single data point. The channel was first tracked on 2026-05-26 with 458,000 subscribers. The latest snapshot, also on 2026-05-26, shows the same subscriber count, resulting in a delta of +0 subscribers over a one-day span. We do not yet have view-count history for the last 30 days, nor a longer historical trend for subscriber growth. Consequently, a comprehensive analysis of growth trajectory or audience engagement trends over time is not currently possible. Future tracking will provide more data to assess subscriber accumulation rates and view performance.

How our pricing estimate works for InTheMoney

The estimated pricing for InTheMoney's integrated video content is generated through an algorithmic model. This model calculates a rate based on several key factors, including the creator's subscriber count, the typical Cost Per Mille (CPM) for their specific niche, and platform-specific multipliers for content format. For InTheMoney, the estimate utilizes a subscriber fallback for projected views, given the absence of recent view data, and incorporates a niche CPM band of $45-75 (anchor $55) relevant to the finance category. The resulting dollar range reflects an estimated value for brand integrations. It is important to note that this is an algorithmic estimate and not a direct quote from the creator. For a detailed explanation of the calculation parameters, data sources, and the various multipliers applied, please refer to our comprehensive methodology page at /methodology.