HYBE LABELS

About HYBE LABELS

HYBE LABELS is the official YouTube channel for HYBE, a South Korean entertainment company operating multiple music labels and production subsidiaries. The channel serves as the primary content hub for BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, YX LABELS, and HYBE x Geffen Records. With 81.1 million subscribers and 45.4 billion total views across 3,209 published videos, the channel functions as a centralized distribution platform for music releases, artist content, and label announcements. The channel's scale reflects HYBE's position as a major player in the global music industry, particularly in K-pop and related genres. Content spans music videos, behind-the-scenes material, artist interviews, and label-wide initiatives. The subscriber base and view count indicate sustained audience engagement across HYBE's diverse roster of artists and content types.

HYBE LABELS's estimated sponsorship rates

HYBE LABELS commands a typical integrated video rate of $126,516, with a range from $75,910 to $189,774 depending on campaign specifications. This pricing reflects the channel's position in the high audience tier, driven by its 81.1 million subscriber base and total accumulated views exceeding 45 billion. The rate structure is calibrated using algorithmic modeling based on subscriber count, niche CPM metrics, platform multipliers, and video format considerations. Music-category channels with comparable scale—such as Tips Official (81.3 million subs) and T-Series Bhakti Sagar (82 million subs)—operate in a similar pricing band. HYBE LABELS' rates are influenced by its status as a label-aggregation channel rather than a single-artist account, which affects audience composition and advertiser appeal. The channel's geographic origin in South Korea and its focus on K-pop and related music genres contribute to niche CPM valuation. Actual campaign pricing may vary based on content category, seasonal demand, and specific brand-partnership terms. For detailed methodology underlying these estimates, see the /methodology page.

Who should partner with HYBE LABELS?

HYBE LABELS reaches a global audience with demonstrated interest in K-pop, music videos, artist content, and entertainment industry news. The channel's 81.1 million subscribers span multiple demographics, though the core audience skews toward music fans aged 13–35 with strong engagement in Asian pop culture. Brand categories well-aligned with this audience include music streaming platforms, entertainment merchandise retailers, fashion and apparel brands targeting youth demographics, consumer electronics (particularly audio devices and smartphones), energy drinks and beverage brands, and entertainment-focused digital services. The channel's multi-label structure means content appeals to fans across distinct artist rosters, broadening advertiser reach compared to single-artist channels. Peer channels like BANGTANTV (84.3 million subs) and Justin Bieber (78.3 million subs) share overlapping audience segments, though HYBE LABELS' institutional positioning attracts brand partnerships seeking exposure across multiple artist communities simultaneously. The channel's role as a label hub rather than individual-artist account makes it particularly valuable for brands targeting the K-pop ecosystem and international music fan communities.

HYBE LABELS's growth and performance

Growth data is limited to a single snapshot. HYBE LABELS was first tracked on 2026-05-11 at 81.1 million subscribers, with the latest snapshot on the same date also showing 81.1 million subscribers. This one-day span provides no measurable growth delta. Historical view-count trends and subscriber velocity data are not yet available in the tracking record. Longer-term growth assessment requires additional snapshot data over weeks or months.

How our pricing estimate works for HYBE LABELS

The rate estimate is derived from an algorithmic model that multiplies subscriber count by niche-specific CPM (cost per thousand impressions), then applies platform and format multipliers to arrive at a typical integrated video rate. For HYBE LABELS, the calculation incorporates the channel's 81.1 million subscriber base, music-category CPM benchmarks, YouTube platform multipliers, and video integration format factors. The estimate is labeled metric_estimate with zero community data points, meaning it is not yet calibrated against actual brand deals or creator-reported rates for this channel. As more partnership data accumulates, the model's precision will improve. The low, typical, and high figures represent a range reflecting uncertainty in CPM and format assumptions. For a complete explanation of the algorithmic approach, variable definitions, and peer-comparison methodology, visit the /methodology page.