平井 大 HIRAIDAI

About 平井 大 HIRAIDAI

平井 大 (Hiraidai) is a Japanese music creator born May 3, 1991, in Tokyo. He maintains a YouTube channel with 576,000 subscribers and has accumulated 812.18 million total views across 24 published videos. His musical foundation traces to early childhood exposure to the ocean through his father's influence—a guitarist and surfer—and to a ukulele received from his grandmother at age three. His artistic identity centers on a distinctive vocal approach: a gentle, memorable singing voice paired with emotionally resonant lyrics and catchy melodic structures. His work is characterized as soothing and calming, designed to ease listener anxiety and foster emotional stability. The combination of accessible melody-writing and introspective lyricism positions him within the broader Japanese music landscape as a creator focused on emotional resonance rather than high-energy performance.

平井 大 HIRAIDAI's estimated sponsorship rates

平井 大's estimated sponsorship rate for integrated YouTube video placements ranges from $899 to $2,246, with a typical mid-point of $1,498. This pricing reflects his mid-tier audience classification and subscriber base of 576,000. The estimate is algorithmic, derived from subscriber count multiplied by niche-specific CPM rates and platform-format multipliers; see the /methodology page for the full calculation framework. His rate positioning aligns closely with peer creators in the music category—DELLAFUENTE (585,000 subs), Dinesh Gamage (591,000 subs), and Ngọc Ánh Bolero (599,000 subs) occupy similar subscriber bands. Music-category CPM rates vary significantly by geography, audience demographics, and content sub-genre; Japanese music creators often command different CPM profiles than English-language peers due to advertiser demand patterns and regional media-buying behavior. The estimate carries a calibration note of zero community data points, meaning it reflects algorithmic modeling without direct historical sponsorship confirmation from this creator.

Who should partner with 平井 大 HIRAIDAI?

平井 大's audience of 576,000 subscribers aligns with mid-tier creator status in the music category. His content appeals primarily to listeners seeking emotionally grounded, melodically accessible music—a demographic often receptive to lifestyle, wellness, and personal-development brand partnerships. Relevant brand categories for potential sponsorship include: streaming platforms and music distribution services, audio equipment and instrument manufacturers, wellness and meditation apps, lifestyle and home-goods retailers, and regional Japanese consumer brands targeting emotionally-engaged audiences. His peer group—including safeplanet (558,000 subs) and Amazing Lyrics (555,000 subs)—suggests a stable mid-market segment within music YouTube. The 812.18 million total view count indicates sustained audience engagement over his publishing history, though average view-per-video metrics are not yet available in our tracking data. Geographic concentration in Japan and Japanese-language audience composition shapes advertiser interest; brands with regional Japan focus or global reach into Japanese diaspora communities represent primary partnership opportunities.

平井 大 HIRAIDAI's growth and performance

Our tracking data spans only one day as of May 12, 2026, with no change recorded between the first and latest snapshot (both at 576,000 subscribers). This single-point observation provides insufficient basis for growth-rate analysis. We do not yet have view-count history or multi-week subscriber velocity data. Longer-term tracking will be required to establish meaningful growth trends and assess whether the channel is in expansion, plateau, or decline phases.

How our pricing estimate works for 平井 大 HIRAIDAI

The estimated sponsorship rate is algorithmic, calculated by multiplying subscriber count by a niche-specific CPM (cost per thousand impressions) rate, then applying platform and format multipliers appropriate to YouTube integrated video placements. The niche CPM reflects music-category benchmarks and is adjusted for geographic factors and audience tier classification. This creator's estimate carries a calibration note of zero community data points, indicating the rate is modeled without historical sponsorship data from this specific creator to validate or refine the algorithm. For a detailed explanation of the CPM model, multiplier logic, and tier classification methodology, see the /methodology page.