Fundsmith LLP UK

About Fundsmith LLP UK

Fundsmith LLP UK operates a YouTube channel, @fundsmith, dedicated to investment management content. Established in 2010 by Terry Smith, the firm is partner-owned and headquartered in the UK, with additional affiliates in the USA and Mauritius. The channel reflects Fundsmith's core philosophy of delivering superior long-term investment performance through a focus on high-quality, resilient businesses, rather than short-term trading. As of December 31, 2025, the firm manages approximately £24 billion in assets for a diverse client base, including wealth managers, private banks, prominent families, charities, endowments, and individual investors. The content on the @fundsmith channel is designed to align with this investment approach, providing insights into their strategies and market perspectives. With 24 videos published to date, the channel has accumulated 181,738 total views and maintains a subscriber base of 13,500. The primary language of the content is not specified in the provided data, and the channel is categorized under finance.

Fundsmith LLP UK's estimated sponsorship rates

The estimated rate for an integrated video on the Fundsmith LLP UK YouTube channel, @fundsmith, ranges from $96 to $160, with a typical rate projected at $117. This estimate is influenced by several factors, including the channel's niche and audience size. As a finance-focused channel, @fundsmith operates within a niche that typically commands a higher CPM (cost per mille) compared to broader content categories. The algorithmic model uses a niche CPM band of $45-75, with an anchor of $55, reflecting the value associated with reaching an audience interested in financial topics. The channel's current subscriber count of 13,500 places it in the nano-tier audience classification. While the subscriber count is a primary driver, the specific format (integrated video) and platform (YouTube) also contribute to the final rate calculation. The estimate is based on a projected view count of 2,133, derived from a subscriber fallback model due to the absence of recent average view data. This approach helps to provide a baseline valuation for brand integrations, reflecting the channel's reach within its specialized financial segment.

Who should partner with Fundsmith LLP UK?

The audience for Fundsmith LLP UK's YouTube channel, @fundsmith, consists of individuals interested in investment management and long-term financial strategies. Given the channel's primary category of finance, the viewership is likely composed of retail investors, financial professionals, and high-net-worth individuals seeking insights into portfolio management and market analysis. The firm's stated focus on managing assets for wealth managers, private banks, prominent families, charities, endowments, and individuals suggests that the content resonates with a sophisticated demographic. Brands in the fintech sector, online brokerage services, personal-finance education platforms, and wealth management advisory services would find this audience particularly relevant. The channel's subscriber count of 13,500 places it in the nano-tier, indicating a highly engaged, albeit smaller, community. Peers in this niche, such as PK Finance (@pkfinance24) and 滢洁投资圈 (@jadefundmanagers), also cater to similar financial audiences, suggesting a shared demographic interested in investment-related content. The geographic focus is primarily the UK, with affiliates in the USA and Mauritius, indicating a potential international reach for its financial content.

Fundsmith LLP UK's growth and performance

Fundsmith LLP UK's YouTube channel, @fundsmith, has shown a stable subscriber count since tracking began. The channel was first tracked on June 2, 2026, with 13,500 subscribers. The latest snapshot, taken on the same day, June 2, 2026, also recorded 13,500 subscribers. This indicates a delta of zero subscribers over a one-day tracking span. We do not yet have view-count history or average views for the last 30 days to provide a more comprehensive analysis of recent engagement trends. The channel has published 24 videos in total, accumulating 181,738 views. Future tracking will provide more data points to assess long-term growth trajectories and audience engagement patterns.

How our pricing estimate works for Fundsmith LLP UK

The estimated pricing for brand integrations on the Fundsmith LLP UK YouTube channel is generated through an algorithmic model developed by InfluencerUnion. This model calculates a rate range by considering several key factors: the channel's subscriber count, its specific niche, and platform-specific multipliers for content formats. For @fundsmith, the finance niche commands a particular CPM band, which is then adjusted based on the channel's audience tier and the estimated views for an integrated video. The current estimate is based on a subscriber fallback for view counts due to the absence of recent average view data, resulting in a low confidence level for this specific input. This methodology ensures that pricing reflects the unique characteristics of each creator's audience and content. A detailed explanation of our algorithmic pricing framework, including how subscriber counts, niche CPMs, and platform/format multipliers are applied, can be found on our dedicated methodology page at /methodology.