푸메Fume

About 푸메Fume

푸메Fume (@fumeyamyam) is a South Korean food and ASMR content creator with 6.01 million YouTube subscribers and over 1.56 billion total views across 1,295 published videos. The channel specializes in mukbang and eating-sound ASMR content, a format that combines close-up food consumption with high-fidelity audio recording to create autonomous sensory meridian response experiences. The creator operates primarily in Korean and maintains an active presence across Instagram and TikTok in addition to the main YouTube channel.

The channel's content strategy centers on detailed food preparation and consumption, with emphasis on audio quality and viewer immersion. With a publishing cadence that has produced nearly 1,300 videos, the channel demonstrates sustained output in a niche that has grown significantly across Asian markets. The creator's contact information and professional representation through Summitus-KR indicate an established management structure typical of high-tier Korean content creators. The combination of subscriber count, view volume, and content consistency positions 푸메Fume within the upper tier of mukbang and food-ASMR creators globally.

푸메Fume's estimated sponsorship rates

Based on algorithmic analysis, a single integrated YouTube video from 푸메Fume carries an estimated sponsorship value between $6,924 and $17,309, with a typical rate of $11,539. This pricing reflects the creator's 6.01 million subscriber base, the niche CPM characteristics of food and ASMR content, and YouTube's standard revenue-share structure for integrated sponsorships.

The rate positioning is driven by several factors: subscriber count places 푸메Fume above direct peers including Nex Carlos (5.24 million subscribers) and 까니짱 (5.01 million subscribers), though below Hobby Makan (7.28 million subscribers). The food-and-ASMR niche typically commands moderate CPM rates compared to finance or technology verticals, reflecting advertiser demand patterns in the mukbang category. Geographic origin in South Korea, combined with a primarily Korean-language audience, influences the CPM baseline relative to English-language creators in the same category.

The high-tier audience classification reflects both absolute subscriber volume and engagement patterns typical of established mukbang channels. Actual rates for specific campaigns may vary based on content integration depth, exclusivity terms, campaign duration, and advertiser category. Creators and brands should consult directly regarding custom proposals.

Who should partner with 푸메Fume?

푸메Fume's 6.01 million subscribers are concentrated in the mukbang and ASMR audience demographic, which skews toward viewers seeking relaxation, comfort content, and autonomous sensory meridian response stimulation. The primary geographic audience is South Korea, with secondary reach across East and Southeast Asian markets where mukbang content consumption is established. The Korean-language primary content strategy reinforces this geographic concentration.

Brand categories with demonstrated fit include food and beverage companies, kitchenware and tableware manufacturers, restaurant chains, food delivery platforms, and audio equipment brands (microphones, headphones, speakers). ASMR-adjacent wellness categories—stress relief apps, meditation platforms, sleep-aid products—also align with audience intent. The niche shows particular strength among viewers aged 18–40 seeking comfort and relaxation content, a demographic increasingly targeted by consumer brands in the wellness and lifestyle sectors.

Comparable peers like Hobby Makan (7.28 million subscribers) and Nex Carlos (5.24 million subscribers) demonstrate that food-ASMR audiences support sponsorships from food brands, kitchen equipment, and lifestyle products. The audience tier classification reflects both size and the specificity of the niche, which attracts highly engaged viewers with clear consumption interests in food, dining experiences, and sensory content.

푸메Fume's growth and performance

We have only a single snapshot of subscriber data, recorded on May 11, 2026, at 6,010,000 subscribers. The span between first tracking and latest snapshot is one day with zero net subscriber change. This limited data window does not permit reliable growth-rate analysis or trend identification. Average view counts for the last 30 days are not yet available. To establish meaningful growth patterns, longer historical tracking across multiple months is required. Prospective partners should request updated subscriber and view data directly from the creator or management team for current performance assessment.

How our pricing estimate works for 푸메Fume

The algorithmic price estimate is calculated using subscriber count (6,010,000), niche-specific CPM multipliers for food and ASMR content, and platform/format adjustments for YouTube integrated sponsorships. The estimate does not incorporate community data points or direct rate submissions, relying instead on calibrated niche benchmarks. The low, typical, and high range reflects variance in integration depth, audience engagement, and campaign scope. For a detailed explanation of the CPM model, multiplier methodology, and assumptions underlying these estimates, see the /methodology page. Actual sponsorship rates should be negotiated directly with the creator or representative.