Finanças Pessoais

About Finanças Pessoais

Finanças Pessoais, operating under the handle @financas.pessoais on YouTube, is a Brazil-based creator specializing in personal finance and real estate investment. The channel has published 1,002 videos, accumulating a total of 2,722,899 views. With 15,700 subscribers, Finanças Pessoais is classified within the low audience tier. The creator's background includes authorship of two books, a Master's degree, and three-quarters of a Ph.D. in Finance, alongside active participation on the B3 stock exchange since 2006. Content focuses on long-term investment strategies, with a particular emphasis on dividend-generating assets. Topics covered include personal financial management, stock market investments, individual stocks, real estate funds, and Brazilian Treasury Direct (Tesouro Direto). The channel also provides guidance on debt repayment, including strategies for addressing SPC and Serasa listings, and instruction on various investment vehicles such as public securities, debentures, LCIs, LCAs, and CDBs. The content aims to educate viewers on selecting stocks and real estate funds for investment portfolios.

Finanças Pessoais's estimated sponsorship rates

The estimated rate for an integrated video on the Finanças Pessoais YouTube channel ranges from $99 to $247, with a typical rate of $165. This pricing places Finanças Pessoais in the low audience tier, reflecting its current subscriber count of 15,700. The creator's niche in finance and real estate, particularly within the Brazilian market, can influence potential CPMs. Specialized financial content often commands higher engagement from a dedicated audience, which can contribute to rate considerations. Factors such as the creator's extensive academic background (Master's and partial Ph.D. in Finance) and long-standing experience on the B3 stock exchange since 2006 may also contribute to the perceived value of their content. The rate estimate is algorithmically derived, based on subscriber count, niche-specific CPMs, and platform/format multipliers. For a comprehensive understanding of the methodology used to calculate these rates, please refer to our /methodology page. The current estimate is based on a metric-driven approach, as community data points for calibration are not yet available.

Who should partner with Finanças Pessoais?

The audience for Finanças Pessoais primarily consists of individuals interested in personal finance, investment strategies, and real estate within the Brazilian market. The channel's content is tailored to those seeking to manage debt, understand various investment instruments like the B3 stock exchange, Tesouro Direto, debentures, LCI, LCA, and CDBs, and build long-term portfolios focused on dividends. Specific brand categories that align with this audience include fintech apps, online brokerages, personal-finance education platforms, real estate investment trusts, and financial advisory services. Given the creator's emphasis on long-term investing and debt management, brands offering tools for financial planning, budgeting, and wealth accumulation would find a relevant audience. The channel's focus on Brazilian financial products and markets suggests a predominantly Portuguese-speaking audience based in Brazil. In terms of audience size, Finanças Pessoais, with 15,700 subscribers, is comparable to other finance creators such as Investisseurs 4.0 (@investisseurs40) and Prof. Elisson de Andrade - FINANÇAS PESSOAIS (@canalfinancas), both of whom also have 15,700 subscribers, indicating a consistent audience tier within this niche.

Finanças Pessoais's growth and performance

Finanças Pessoais' subscriber growth data is currently limited to a single snapshot. The channel was first tracked on 2026-05-12 with 15,700 subscribers. The latest snapshot, also on 2026-05-12, shows the same subscriber count of 15,700. This provides a snapshot span of one day, with a delta of zero subscribers recorded during this brief period. We do not yet have historical data to analyze long-term growth trends or fluctuations in subscriber acquisition. Average views for the last 30 days are also not available at this time. Future tracking will provide more comprehensive data points to assess the channel's growth trajectory and audience engagement over extended periods.

How our pricing estimate works for Finanças Pessoais

The estimated pricing for Finanças Pessoais is generated through an algorithmic model that considers several key factors. This estimate is derived by multiplying the creator's subscriber count by an average CPM (Cost Per Mille, or cost per thousand views) specific to the finance niche. Further adjustments are applied through platform and format multipliers, which account for the unique characteristics of YouTube content and integrated video placements. It is important to note that this estimate is based on a metric-driven approach and currently has zero community data points for calibration, meaning it relies solely on our internal model. The resulting range provides a low, typical, and high estimate to reflect potential variations in brand campaigns and negotiation. For a detailed explanation of the specific formulas, data inputs, and assumptions used in our algorithmic pricing model, please refer to the comprehensive guide available on our /methodology page.