Farruko

About Farruko

Carlos Efrén Reyes Rosado, known professionally as Farruko, is a Puerto Rican artist born May 2, 1991, in Bayamón. He has built a YouTube presence of 20.7 million subscribers and accumulated 13.2 billion total views across 397 published videos. Farruko is recognized for major releases including "Pepas," "Esta Vida," and "Calma Remix," which have driven substantial audience engagement on the platform. His musical output spans multiple urban music subgenres—reggaeton, rap, hip-hop, R&B, and related styles—positioning him as a versatile performer within the Latin urban music space. His discography reflects extensive collaboration with established artists including Sabrina Carpenter, Alan Walker, Marshmello, Meek Mill, Daddy Yankee, Yandel, Bad Bunny, Sean Paul, Arcángel, and others. These partnerships have contributed to his reach across both Latin and mainstream English-language audiences. Farruko's catalog demonstrates sustained output, with nearly 400 videos published to date. His subscriber base places him among the largest music creators on YouTube globally, comparable in scale to peers like Sony Music South (21.4 million subscribers) and Think Music India (22.4 million subscribers). For business inquiries, contact info@farruko.com or (786) 672-8673.

Farruko's estimated sponsorship rates

Farruko's estimated rates for integrated YouTube video placements range from $19,375 (low) to $48,438 (high), with a typical rate of $32,292. These figures reflect his position in the high audience-tier classification, driven primarily by his 20.7 million subscriber base. Music creators at this scale command premium rates due to the combination of large, engaged audiences and the commercial value of music content to brand partners. His rate positioning is consistent with peer creators of similar subscriber magnitude; for reference, peers like Stray Kids (23.8 million subscribers) and Think Music India (22.4 million subscribers) operate in comparable pricing bands. The rate estimate is algorithmic, based on subscriber count adjusted for niche-specific CPM multipliers and platform/format factors. Music content on YouTube typically carries distinct CPM dynamics compared to other categories, reflecting both advertiser demand and audience composition. Farruko's rates may vary based on campaign specifics, exclusivity requirements, and integration depth. For precise pricing on specific deliverables or campaign structures, direct contact through his business email (info@farruko.com) is recommended. The estimate provided assumes standard integrated placement; custom arrangements may differ.

Who should partner with Farruko?

Farruko's 20.7 million subscribers represent a consolidated audience with demonstrated interest in urban music, reggaeton, rap, and related genres. His 13.2 billion total views indicate sustained viewership across a deep catalog, suggesting an audience that engages with both new releases and catalog content. The audience composition reflects his primary positioning in Latin urban music, with secondary reach into mainstream English-language markets through high-profile collaborations. Brand categories aligned with this audience profile include music streaming platforms, audio equipment manufacturers, lifestyle and apparel brands targeting urban demographics, energy drinks and beverage companies, mobile phone manufacturers, and entertainment-adjacent services. His collaborations with artists like Bad Bunny, Daddy Yankee, and Marshmello indicate crossover appeal to both Spanish-language and English-language audiences, broadening potential brand-partnership categories. The audience tier classification (high) reflects the absolute scale of his subscriber base relative to the broader creator ecosystem. Comparable peers like Sony Music South and Think Music India serve similar audience segments, though Farruko's positioning as an individual artist rather than a label or collective creates distinct partnership opportunities. His audience skews toward demographics engaged with contemporary urban music production and artist-driven content rather than curated compilations.

Farruko's growth and performance

Snapshot data for Farruko spans a single day (May 11, 2026), with subscriber count holding steady at 20.7 million between the first tracked observation and the latest snapshot. This one-day observation window is insufficient to establish growth trajectory or volatility patterns. Average view counts for the last 30 days are not yet available in our tracking data. To assess meaningful growth trends, longer historical data spanning weeks or months would be required. Interested parties should monitor future snapshots to establish whether the 20.7 million subscriber baseline represents a stable plateau, an inflection point, or a temporary pause in growth. The 13.2 billion cumulative view count reflects historical performance across his entire catalog but does not indicate recent momentum without corresponding view-rate data.

How our pricing estimate works for Farruko

Farruko's estimated rates are calculated algorithmically using subscriber count as the primary input, adjusted by niche-specific CPM multipliers and platform/format factors. The formula applies a music-category CPM calibration to his 20.7 million subscriber base, then scales for YouTube's specific ad-revenue dynamics and integrated-placement premiums. The estimate is not based on direct rate submissions or community data points; instead, it derives from a statistical model trained on aggregated creator-economy pricing patterns. For a detailed explanation of the CPM multipliers, platform adjustments, and the full calculation methodology, see our /methodology page. This approach provides a data-driven estimate suitable for initial budget planning but should be validated through direct outreach for campaign-specific quotes.