박에스더 - PARK ESTHER

About 박에스더

박에스더 (PARK ESTHER) operates a fashion, beauty, and lifestyle channel on YouTube with 397,000 subscribers. The channel publishes video content focused on fashion styling, beauty tutorials, and daily life content, as indicated by the channel bio: "박에스더의 패션,뷰티,일상 채널입니다!" The creator has published 785 videos to date, accumulating 331,411,479 total views across the channel's history. The channel is based in South Korea and primarily addresses a Korean-speaking audience. Business inquiries are directed to psthecom@gmail.com, and the creator maintains a presence on Instagram under the same handle (@esther__park). The channel operates within the mid-tier audience segment for fashion content creators, positioning it alongside similar regional creators in the fashion and lifestyle space.

박에스더's estimated sponsorship rates

Estimated sponsorship rates for integrated YouTube video placements range from $858 (low) to $1,429 (typical) to $2,144 (high). These estimates are derived algorithmically based on subscriber count, niche CPM benchmarks, and platform-specific multipliers. The mid-tier classification reflects the 397,000-subscriber base relative to peers in the fashion category. Regional factors also influence the rate structure; Korean fashion creators typically operate within distinct CPM ranges compared to Western markets, and the niche itself—fashion and beauty content—commands specific advertiser demand patterns. The typical rate of $1,429 represents the expected cost for a standard integrated sponsorship mention or product placement within a single video. Actual rates may vary depending on deliverables (duration of mention, placement prominence, exclusivity clauses) and advertiser negotiation. For detailed methodology behind the estimate, see the /methodology page.

Who should partner with 박에스더?

The channel reaches approximately 397,000 subscribers with a cumulative view history of 331,411,479 views. The audience is primarily Korean-speaking and concentrated in South Korea, based on the creator's location and content language. Content themes—fashion styling, beauty products, and lifestyle—attract viewers interested in personal style, makeup tutorials, and daily fashion inspiration. Relevant brand categories for sponsorship include fashion retailers, beauty and cosmetics brands, skincare companies, fashion accessories, lifestyle and home goods, and Korean beauty (K-beauty) product lines. The audience tier aligns with comparable creators such as 시누의 패션꿀템 (382,000 subscribers) and 혜인 HEYNEE (486,000 subscribers), indicating a stable mid-market segment within the Korean fashion YouTube ecosystem. The 331 million cumulative views suggest sustained audience engagement over the channel's operational history, though recent 30-day view averages are not yet available in our tracking data.

박에스더's growth and performance

Snapshot data covers a single day (May 12, 2026), showing the channel at 397,000 subscribers with no change recorded over that 24-hour period. This limited observation window does not provide sufficient data to assess growth trajectory, seasonality, or acceleration patterns. Longer-term growth analysis requires additional snapshots across weeks and months. The channel's 785 published videos and 331.4 million total views indicate sustained content production and audience accumulation historically, but current growth velocity remains unmeasured in our dataset.

How our pricing estimate works for 박에스더

The estimated sponsorship rate is calculated algorithmically using subscriber count (397,000), niche-specific CPM (cost per thousand impressions) benchmarks for fashion and beauty content, and platform/format multipliers for YouTube integrated placements. The estimate does not rely on community-reported data points and is calibrated against historical pricing patterns for similar mid-tier creators in the fashion category. The low, typical, and high range reflects variance in advertiser demand, content performance, and negotiation scope. For a complete explanation of the pricing model, including niche CPM assumptions, platform multipliers, and tier classifications, visit the /methodology page.