EminemMusic

About EminemMusic

Marshall Bruce Mathers III, known professionally as Eminem and by his alter ego Slim Shady, is an American rapper, record producer, songwriter, and actor. His YouTube channel @eminem hosts 210 published videos and has accumulated 37.3 billion total views. Beyond his solo career, Eminem is a member of the hip-hop group D12 and one half of the duo Bad Meets Evil with Royce da 5'9". He is one of the best-selling artists globally and holds the distinction of being the best-selling artist of the 2000s. His influence spans multiple decades of hip-hop and popular music, with a catalog that includes both studio releases and collaborative projects. The channel serves as a primary distribution point for his official music videos, performances, and related content on the YouTube platform.

EminemMusic's estimated sponsorship rates

Estimated partnership rates for integrated YouTube video placements range from $62,431 (low) to $156,078 (high), with a typical rate of $104,052. These figures reflect the creator's position in the high audience tier, driven primarily by a subscriber base of 66.7 million. The rate structure is calibrated to music-category norms and YouTube's format economics, though the estimate is algorithmic and has not yet been validated against community deal data. Rates at this scale are influenced by several factors: absolute audience size places this creator among the largest music channels globally, comparable to peers including Canal KondZilla (68.1 million subscribers), Wave Music (70.2 million), and Sony Music India (71 million). Music category CPM dynamics differ from other verticals, typically reflecting licensing complexity, geographic audience composition, and advertiser demand for music-related content. For detailed methodology and the specific multipliers applied to this estimate, see the /methodology page.

Who should partner with EminemMusic?

The channel reaches 66.7 million subscribers, positioning it within the highest tier of music creators on YouTube. The audience composition reflects music industry distribution patterns, with likely appeal across hip-hop enthusiasts, legacy rap audiences, and mainstream pop listeners. Brand categories typically aligned with music creators of this scale include consumer electronics (headphones, audio equipment), apparel and streetwear, beverage brands, automotive, and entertainment platforms. Music streaming services, concert promotion platforms, and music merchandise retailers also represent natural partnership categories. Peer channels in the same niche—including Saregama Music (62.5 million subscribers), Shemaroo Filmi Gaane (74.5 million), and Wave Music (70.2 million)—serve as reference points for audience size and composition within the music vertical. The 37.3 billion cumulative view count indicates sustained audience engagement across a 210-video catalog, though current monthly view velocity is not yet available in the tracking data.

EminemMusic's growth and performance

Snapshot tracking for this creator began on 2026-05-11 at 66.7 million subscribers. The latest measurement, recorded on the same date, shows no change in subscriber count over the 1-day observation window. This single data point provides insufficient basis for growth-rate analysis. Average views over the last 30 days are not yet available. Longer-term growth patterns and momentum will become visible as additional snapshots accumulate.

How our pricing estimate works for EminemMusic

The estimated partnership rate is calculated algorithmically using subscriber count, category-specific CPM benchmarks, and platform/format multipliers. The formula applies a niche CPM estimate for music content on YouTube, adjusted for audience tier and integration type. This particular estimate is based on metric estimation and has not yet been calibrated against actual community deal submissions (0 data points available). For a complete explanation of the CPM assumptions, tier classifications, and multiplier logic, visit the /methodology page.