Ed's Auto Reviews

About Ed's Auto Reviews

Ed's Auto Reviews is a YouTube automotive channel based in the Netherlands with 200,000 subscribers and 31.5 million total views across 178 published videos. The channel operates in the automotive category, a niche that spans vehicle reviews, maintenance content, performance analysis, and consumer guidance for car buyers and enthusiasts. The creator has accumulated substantial viewership, indicating consistent audience engagement within the automotive space. With an average of approximately 177,000 views per video (calculated from total views divided by video count), the channel demonstrates moderate-to-strong per-video performance typical of established automotive creators. The Netherlands-based location positions the channel within a European market context, though YouTube's global distribution means the audience composition may extend beyond regional boundaries. The channel's growth trajectory and subscriber base place it within the mid-tier segment of automotive YouTube creators, comparable to peers operating at similar scale in the same category.

Ed's Auto Reviews's estimated sponsorship rates

Ed's Auto Reviews commands an estimated sponsorship rate of $432–$1,080 per integrated YouTube video, with a typical rate of $720. This range reflects the creator's 200,000-subscriber base, mid-tier audience classification, and position within the automotive niche. Automotive content generally attracts advertiser interest from automotive brands, parts suppliers, insurance companies, and consumer finance platforms, though CPM rates in this category are moderate relative to finance or technology niches. The rate estimate is algorithmic and based on subscriber count combined with niche-specific CPM multipliers; it has not yet been validated against actual community pricing data from brand partnerships. Peers at similar scale—including M'sGarage Osapy (208,000 subs), Driven Car Reviews With Tom Voelk (211,000 subs), and the car crash review (230,000 subs)—operate within overlapping rate bands, though individual rates vary based on audience quality, engagement metrics, and geographic composition. Brands typically negotiate within the stated range depending on campaign scope, exclusivity terms, and production requirements. For precise rate-setting methodology and factors influencing the estimate, see the /methodology page.

Who should partner with Ed's Auto Reviews?

Ed's Auto Reviews reaches 200,000 subscribers with a cumulative view count of 31.5 million, indicating an established audience within the automotive category. The typical automotive channel attracts viewers interested in vehicle reviews, purchase guidance, maintenance tutorials, and performance analysis. Likely brand categories aligned with this audience include automotive manufacturers and dealerships, aftermarket parts and accessories suppliers, automotive insurance providers, vehicle financing and leasing platforms, roadside assistance services, and automotive tools or diagnostic equipment retailers. The Netherlands-based creator position may carry particular relevance for European automotive brands and regional financial services, though YouTube's algorithm distributes content globally and audience composition is not limited by geography. Peer channels at similar subscriber counts—such as M'sGarage Osapy and Driven Car Reviews With Tom Voelk—serve comparable automotive enthusiast and consumer audiences, suggesting Ed's Auto Reviews likely reaches a similar demographic mix of car owners, buyers, and hobbyists. Without access to detailed audience analytics (age, gender, income, interests beyond automotive), the profile reflects typical automotive YouTube viewership: predominantly male, aged 25–54, with active interest in vehicle ownership, maintenance, and purchasing decisions.

Ed's Auto Reviews's growth and performance

Ed's Auto Reviews was first tracked on 2026-05-12 at 200,000 subscribers. The latest snapshot, also dated 2026-05-12, shows 200,000 subscribers, representing no change over a 1-day observation window. This single-day span provides insufficient data to assess meaningful growth trends. Average views over the last 30 days are not yet available in the tracking history. To establish reliable growth patterns, longer-term data collection is required. Interested parties should monitor the channel's subscriber and view metrics over subsequent weeks and months to determine whether the 200,000-subscriber baseline represents a plateau, a growth phase, or a temporary fluctuation.

How our pricing estimate works for Ed's Auto Reviews

The estimated sponsorship rate ($432–$1,080, typical $720) is calculated algorithmically using the creator's subscriber count (200,000), a niche-specific CPM multiplier for automotive content, and YouTube platform/format adjustments. The estimate has not been calibrated against actual community pricing data; zero brand partnerships have been reported or verified. This means the range reflects statistical modeling rather than observed market transactions. The mid-tier audience classification is assigned based on subscriber count relative to the broader YouTube creator distribution. For a detailed explanation of how CPM multipliers, platform adjustments, and peer-comparison methodology are applied, visit the /methodology page. Rates in practice may vary significantly based on audience engagement metrics (watch time, click-through rates), geographic composition, content type, and negotiated terms. Creators and brands should treat this estimate as a reference point, not a fixed price.