Due Parenting Podcast

About Due Parenting Podcast

The Due Parenting Podcast, hosted by Ihuoma and Ibrahim Suleiman, operates as both an audio and video series on YouTube under the handle @dueparentingpod. The channel focuses on a comprehensive range of parenting topics, from conception and labor through the various stages of child-rearing. Content aims to provide educational insights, entertainment, and a critical examination of common parenting myths. With 114 videos published to date, the channel has accumulated a total of 1,544,621 views. Based in Nigeria, Due Parenting Podcast serves an audience interested in detailed discussions on family life and child development. The channel's primary category is parenting, with education as a secondary focus, reflecting its mission to inform and guide its viewership through the complexities of parenthood.

Due Parenting Podcast's estimated sponsorship rates

The estimated rate for an integrated video on the Due Parenting Podcast channel ranges from $73 to $182, with a typical rate around $122. This pricing places the channel in the 'low' audience tier, reflecting its current subscriber count of 24,800. Several factors influence this estimated rate. The parenting niche, while broad, can command specific CPMs depending on the sub-topics covered, such as early childhood development, maternal health, or educational strategies. The channel's geographic location in Nigeria may also play a role in rate calibration, as regional advertising markets can differ. Furthermore, the format of an integrated video, which typically involves a dedicated segment within a larger piece of content, is factored into the algorithmic estimate. Compared to peers like Parenting Advice Daily (@parentingadvicedaily) with 25,400 subscribers or Muddy Puddle Parenting (@muddypuddleparentingofficial) with 25,900 subscribers, Due Parenting Podcast's rate aligns with channels in a similar subscriber band. For a detailed breakdown of how these rates are calculated, refer to our methodology page.

Who should partner with Due Parenting Podcast?

The audience for Due Parenting Podcast primarily consists of individuals interested in parenting and educational content, particularly those navigating the stages from conception to raising children. Given the channel's focus on debunking myths and providing guidance, its viewership likely includes expectant parents, new parents, and those with young children seeking advice and community. Specific brand categories that align well with this audience profile include infant care products, educational toys and apps, family-oriented services, and health and wellness brands targeting parents. The channel's content, which spans topics like labor and child development, suggests an audience engaged with practical advice and long-form discussions. While specific demographic data is not available, the thematic consistency with channels such as にじいろ子育てチャンネル (@nijiirokosodate) and Parenting & Education (@parentingeducation774) indicates a shared interest in comprehensive, informative content related to family life. The channel's base in Nigeria suggests a potential for engagement with brands relevant to that region, though its online presence allows for a broader reach.

Due Parenting Podcast's growth and performance

Due Parenting Podcast's subscriber growth data currently reflects a single snapshot. The channel was first tracked on 2026-05-12 with 24,800 subscribers. As of the latest snapshot on the same date, the subscriber count remained at 24,800. This provides a limited view of its growth trajectory, with a delta of +0 subscribers over a one-day span. We do not yet have historical data to analyze trends in subscriber acquisition or view count over longer periods. Average views for the last 30 days are also not available at this time. Future tracking will provide more comprehensive data points to assess the channel's growth patterns and audience engagement over time.

How our pricing estimate works for Due Parenting Podcast

The estimated pricing for Due Parenting Podcast is derived from an algorithmic model that considers several key factors. This estimate, ranging from $73 to $182 for an integrated YouTube video, is based on the channel's subscriber count, the typical CPM (cost per mille) for the parenting niche, and specific multipliers applied for the YouTube platform and video format. The model calibrates these inputs to generate a potential earning range. It is important to note that this estimate is a metric-based calculation, and at present, it does not incorporate any community-provided data points. For a comprehensive understanding of the variables and calculations involved in generating these creator rate estimates, including details on niche CPMs, platform adjustments, and format considerations, please refer to our detailed methodology page at /methodology.