DJ Cook

About DJ Cook

DJ Cook operates a YouTube channel focused on entertainment content, with a stated mission reflected in the channel bio: critiquing low-quality creators. The channel has accumulated 402,221,171 total views across 622 published videos, building an audience of 2,460,000 subscribers. This subscriber count places DJ Cook in the high audience tier, comparable to peers including NICO VILLA (2,460,000 subscribers), The Critical Drinker (2,440,000 subscribers), and Ditdim Vlog (2,480,000 subscribers).

The channel's content strategy centers on entertainment commentary, a category that has demonstrated sustained audience engagement on YouTube. With over 400 million cumulative views, the channel reflects consistent viewer interest in the creator's perspective on entertainment industry trends and creator quality. The relatively high video publication count of 622 videos indicates an established production cadence. DJ Cook operates primarily in English and is based in the United States, positioning the channel within the English-language entertainment commentary space where CPM rates and advertiser demand tend to be competitive.

DJ Cook's estimated sponsorship rates

DJ Cook's estimated sponsorship rate for an integrated YouTube video ranges from $2,125 (low) to $5,314 (high), with a typical rate of $3,542. This pricing reflects the creator's high audience tier classification and the 2,460,000 subscriber base.

The rate estimate is derived algorithmically using subscriber count combined with niche-specific CPM multipliers for entertainment content on YouTube. Entertainment commentary typically commands moderate CPM rates relative to finance or technology niches, but benefits from strong advertiser interest in brand-safe, established channels. The US-based audience composition and English-language primary content contribute to competitive rates within this category.

For context, peers operating at similar subscriber counts—such as The Critical Drinker (2,440,000 subs) and Ditdim Vlog (2,480,000 subs)—occupy comparable pricing bands. Actual rates may vary based on factors including audience demographics, engagement metrics, content category alignment with advertiser goals, and campaign scope. The estimate reflects typical integrated sponsorship placements; other formats (pre-roll, standalone sponsored videos) may command different pricing. For a detailed explanation of how this estimate is calculated, see our methodology page.

Who should partner with DJ Cook?

DJ Cook's audience of 2,460,000 subscribers represents a high-tier creator base within the entertainment category. The channel's 402,221,171 total views indicate sustained audience engagement over its publishing history.

Entertainment commentary channels typically attract audiences interested in media criticism, creator culture analysis, and industry commentary. Given the channel's stated focus on critiquing low-quality creators, the audience likely comprises viewers interested in entertainment industry discourse and creator-economy commentary. This positions the channel as relevant to brands operating in media, entertainment technology, online education platforms, and creator-economy services.

Brand categories with demonstrated affinity for entertainment commentary creators include streaming platforms, content creation software and tools, online education (particularly courses on content creation and media literacy), entertainment merchandise, and consumer electronics marketed to content creators. The channel's peer group—including The Critical Drinker, NICO VILLA, and Ditdim Vlog—suggests the audience skews toward viewers engaged with long-form entertainment analysis and creator commentary.

The 2,460,000 subscriber count places DJ Cook within a competitive tier where audience quality and engagement become primary differentiators for sponsorship value. Advertisers targeting creators and entertainment enthusiasts would find this audience segment relevant, though specific demographic and geographic breakdowns are not yet available in our database.

DJ Cook's growth and performance

DJ Cook's subscriber count was first tracked on 2026-05-11 at 2,460,000 subscribers. The latest snapshot, also from 2026-05-11, shows 2,460,000 subscribers, representing zero net change over a one-day observation window. This single-day span is insufficient to establish meaningful growth trends or velocity. Average view counts for the last 30 days are not yet available in our database. To assess subscriber growth patterns, engagement trends, or content performance trajectory, longer historical data is required.

How our pricing estimate works for DJ Cook

DJ Cook's estimated sponsorship rate is calculated algorithmically using a formula that combines subscriber count, niche-specific CPM (cost per thousand impressions), and platform/format multipliers. The estimate does not rely on direct historical pricing data from the creator; instead, it uses the 2,460,000 subscriber count as the foundation and applies entertainment-category CPM benchmarks adjusted for YouTube's native advertising environment.

The low ($2,125), typical ($3,542), and high ($5,314) estimates represent a range reflecting variability in campaign scope, audience demographics, and advertiser demand within the entertainment niche. This estimate is calibrated as a metric estimate with zero community data points, meaning it is not yet informed by actual sponsorship deals or rates reported by DJ Cook or their representatives.

For a complete explanation of the pricing methodology, including how CPM multipliers are derived and how platform and format factors adjust the base calculation, please visit our methodology page. Actual rates may differ based on negotiation, campaign specifics, and real-world market conditions.