DIY Montreal

About DIY Montreal

DIY Montreal is a YouTube woodworking channel operated by a self-taught craftsperson who began woodworking in 2015 and has since published 163 videos to an audience of 407,000 subscribers. The channel documents furniture builds, shop projects, and technique exploration, positioning the creator as a learner-documenter rather than a professional tradesperson. With 67,247,797 total views accumulated across the channel's history, DIY Montreal occupies a mid-tier position within the home DIY category on YouTube. The creator's stated approach emphasizes sharing the learning process and inviting viewers to follow along on individual builds, which differentiates the channel from purely instructional or entertainment-focused woodworking content. The channel operates in Canada and publishes primarily in English, though the creator's primary language preference is not formally documented. The 407,000-subscriber base reflects sustained audience growth since the channel's inception, though detailed growth trajectory data is limited to a single snapshot.

DIY Montreal's estimated sponsorship rates

DIY Montreal's estimated sponsorship rate for an integrated video placement on YouTube ranges from $781 to $1,954, with a typical rate of $1,302. This mid-tier pricing reflects the channel's 407,000-subscriber count and the niche CPM profile of home DIY content. The home DIY category typically commands moderate CPMs relative to finance or technology niches, as advertiser demand is driven by home-improvement retailers, tool manufacturers, and materials suppliers rather than high-margin software or financial services. The creator's subscriber count positions them within a competitive peer group—comparable to АНТОХА (418,000 subs), DIY Creation Woodworking (382,000 subs), and That Kilted Guy DIY Home Improvement (353,000 subs)—all of whom operate in similar rate bands. Geographic location (Canada) and content format (long-form YouTube video) are factored into the estimate. The estimate is algorithmic and has not been validated against actual community rate data; see the /methodology page for details on how the calculation is constructed.

Who should partner with DIY Montreal?

DIY Montreal's 407,000 subscribers are primarily interested in woodworking techniques, furniture design, and workshop projects. The audience skews toward hobbyist and semi-professional woodworkers, home improvement enthusiasts, and DIY learners seeking both inspiration and practical instruction. Relevant brand categories for sponsorship include hand and power tool manufacturers, woodworking material suppliers (lumber, hardware, finishes), workshop organization and storage solutions, and home improvement retailers. Furniture design and home décor brands targeting DIY customization also align with audience interests. The channel's emphasis on the learning journey rather than polished final products suggests an audience that values process transparency and skill development over aspirational lifestyle content. Peer channels in the same subscriber range—such as ポレポレDIYチャンネル (448,000 subs) and 熊五郎お兄さんのDIY (434,000 subs)—serve comparable international audiences, indicating that woodworking content has consistent cross-cultural appeal. The 67,247,797 total views indicate sustained viewer engagement over the channel's operational history, though view-per-video metrics and audience retention data are not currently available.

DIY Montreal's growth and performance

DIY Montreal's subscriber count was recorded at 407,000 on May 12, 2026, with no change observed in the single-day snapshot available. This represents the only growth data point currently tracked in the InfluencerUnion database. Longer-term growth trends, monthly or quarterly subscriber velocity, and historical audience milestones are not yet documented. To establish meaningful growth analysis, additional snapshots over weeks and months would be required. Average view counts for the last 30 days are also not yet available.

How our pricing estimate works for DIY Montreal

The estimated sponsorship rate is calculated algorithmically using the creator's subscriber count (407,000), the niche CPM for home DIY content, and platform and format multipliers for YouTube integrated video placements. The estimate has not been calibrated against actual community rate submissions; see the /methodology page for a full explanation of the pricing model, CPM assumptions by category, and adjustment factors for geography and content format.