Devienna Makeup

About Devienna Makeup

Devienna Makeup is a beauty content creator on YouTube with 1,380,000 subscribers and 78,781,455 total views across 163 published videos. Based in Indonesia, the channel operates in the beauty category and has built an audience through makeup tutorials, product reviews, and related cosmetics content. The creator's content library spans a substantial body of work, with an average of approximately 483,000 views per video, indicating consistent audience engagement within the beauty vertical. The channel's subscriber base positions it within the high-tier segment of beauty creators globally, comparable in scale to established peers in the same niche. While detailed biographical information is not currently available, the channel's view-to-subscriber ratio and publication frequency suggest a mature, regularly-updated presence in the competitive beauty education and entertainment space.

Devienna Makeup's estimated sponsorship rates

Devienna Makeup's estimated sponsorship rate for integrated YouTube video content ranges from $1,987 to $4,968, with a typical rate of $3,312 per video placement. This pricing reflects the creator's 1.38 million subscriber base and the beauty category's niche CPM characteristics, adjusted for YouTube's format and monetization dynamics. The rate estimate is algorithmic and based on subscriber count combined with category-specific cost-per-mille benchmarks; it has not yet been validated against direct community data or confirmed brand partnerships. Beauty creators at this subscriber tier typically command rates in this range, though actual pricing varies based on audience demographics, engagement metrics, content format, and brand alignment. Creators like LeoJ Makeup and ssin 씬님, operating at similar scale (1.42–1.45 million subscribers), generally fall within comparable rate bands. Rates may shift upward for long-form content, exclusive partnerships, or campaigns targeting high-value geographies, and downward for shorter integrations or performance-based arrangements. Refer to the /methodology page for details on how the estimate is calculated.

Who should partner with Devienna Makeup?

Devienna Makeup's audience of 1.38 million subscribers reflects strong appeal within the beauty and cosmetics education market. The channel's primary audience tier is classified as high, indicating significant reach and influence within the beauty vertical. Relevant brand categories for partnership include cosmetics brands, makeup tutorials and education platforms, skincare product lines, beauty tools and applicators, and cosmetics e-commerce retailers. The creator's 78.78 million total views and 163-video catalog suggest an audience with sustained interest in makeup application techniques, product recommendations, and beauty trends. Peers operating at similar scale—including Monica Ravi-Conway (1.23 million subscribers) and Marlena Stell (1.58 million subscribers)—typically attract audiences interested in professional-grade makeup education, luxury and mid-market cosmetics brands, and beauty lifestyle content. The Indonesia-based location may offer particular value for brands targeting Southeast Asian markets or global audiences with interest in regional beauty trends. Audience composition data such as age, gender, and engagement rates are not yet available; these metrics would refine targeting for brand partnerships.

Devienna Makeup's growth and performance

Devienna Makeup was first tracked on May 12, 2026, at 1,380,000 subscribers. The latest snapshot, also from May 12, 2026, shows the same subscriber count, reflecting a span of one day with zero net change. This single-day observation window is insufficient to establish meaningful growth trends or trajectory analysis. Average view counts for the last 30 days are not yet available. To assess subscriber growth rate, audience momentum, and content performance trends, a longer historical record is required. Future snapshots will enable calculation of monthly or quarterly growth rates and identification of patterns in audience acquisition.

How our pricing estimate works for Devienna Makeup

The estimated sponsorship rate is calculated algorithmically using the creator's subscriber count (1,380,000), the beauty category's niche cost-per-mille benchmark, and platform- and format-specific multipliers for YouTube integrated video placements. The estimate has not been validated against community-reported rates or confirmed brand deals, as zero data points from direct partnerships are currently available. This is a predictive model based on aggregated niche performance data; actual rates depend on audience demographics, engagement metrics, content quality, brand fit, and negotiation. For a detailed explanation of the CPM model, multiplier logic, and confidence intervals, see the /methodology page.