Codiscos

About Codiscos

Codiscos S.A.S is a Colombian record label and music distributor founded on July 1, 1950. The company operates as one of Colombia's largest music enterprises and maintains a significant presence in the global music industry. The label manages multiple specialized imprints across distinct genres: Da House (urban music), Costeño (vallenata), Zeida (popular, tropical, and romantic music), Salsa Power (salsa), Do Re Mi (children's music), and Fe Productions (Christian music). This portfolio structure allows Codiscos to serve diverse audience segments and artist rosters. The YouTube channel serves as a primary distribution platform for the label's catalog, featuring artists including Maelo Ruiz, Grupo Galé, and Peter Manjar. With 17.1 million subscribers and over 17.8 billion total views accumulated across 7,703 published videos, the channel reflects decades of music catalog accumulation and ongoing content distribution. The channel's scale positions it among major music label operations on YouTube, functioning as both an archive and active promotion vehicle for the company's diverse musical properties.

Codiscos's estimated sponsorship rates

Codiscos commands a typical integrated video rate of $26,676, with a range spanning $16,006 to $40,014 for YouTube placements. This pricing reflects the creator's high audience tier classification and the scale of its subscriber base at 17.1 million. The rate structure is driven primarily by subscriber count combined with niche-specific CPM factors inherent to music content distribution. Music labels typically operate under different commercial dynamics than individual creators—rates are calibrated to reflect bulk licensing, catalog licensing, and brand partnership opportunities rather than single-video sponsorships. Compared to direct peers in the music category, Codiscos operates at a similar scale to Genierock (17.2 million subscribers) and substantially larger than GIMS (14.8 million), Lokdhun Punjabi (14.6 million), and Anand Audio (14.5 million). The pricing estimate is algorithmic and has not yet been validated against actual community transaction data. For detailed methodology on how rates are calculated, including subscriber-count multipliers and platform-specific adjustments, refer to the /methodology page.

Who should partner with Codiscos?

Codiscos reaches a broad, multilingual music audience spanning Latin America and global diaspora communities. The channel's content distribution across six specialized imprints targets distinct demographic and genre segments: urban music listeners (Da House), vallenata enthusiasts (Costeño), tropical and romantic music audiences (Zeida), salsa aficionados (Salsa Power), families with children (Do Re Mi), and Christian music listeners (Fe Productions). This segmentation indicates the channel functions as an aggregated platform for multiple audience cohorts rather than a single monolithic listener base. The 17.1 million subscriber count reflects cumulative reach across these segments. Brands seeking to reach Latin American music audiences—particularly those in Colombia and Spanish-speaking markets—find relevance in Codiscos' catalog distribution. Relevant brand categories include music streaming platforms, audio equipment manufacturers, music education services, entertainment merchandise, and regional consumer brands with Latin American targeting. The channel's 17.8 billion total views suggest sustained engagement across a catalog spanning multiple decades and genres, indicating audience loyalty to both the label's historical catalog and contemporary releases.

Codiscos's growth and performance

Codiscos was first tracked on May 11, 2026, at 17.1 million subscribers. The latest snapshot, also from May 11, 2026, shows no change in subscriber count. The tracking span covers only one day, providing insufficient data to assess growth trajectory or seasonal patterns. Historical view-count data for the last 30 days is not yet available. A longer observation window is required to establish meaningful growth metrics for this creator.

How our pricing estimate works for Codiscos

The rate estimate is calculated algorithmically based on subscriber count, niche-specific CPM benchmarks for music content, and YouTube platform multipliers. The formula accounts for audience tier classification and adjusts for typical engagement patterns in music distribution channels. This particular estimate carries a calibration note of zero community data points, meaning it has not yet been validated against actual sponsorship or licensing transactions involving Codiscos. For a complete explanation of the CPM multipliers, platform adjustments, and how subscriber count translates to rate ranges, see the /methodology page.