The Brutal Truth about Sales Podcast - b2bREVENUE

About The Brutal Truth about Sales P…

The Brutal Truth about Sales Podcast - b2bREVENUE operates a YouTube channel focused on B2B sales training, with a particular emphasis on complex sales processes. The channel, active under the handle @briangburnsb2b, has published 2,673 videos, accumulating 8,428,927 total views. Its content addresses various aspects of B2B selling, including sales skills, techniques, and training, targeting a professional audience. Key topics covered include Social Selling, LinkedIn strategies, Salesforce.com utilization, Cold Calling methodologies, and established sales frameworks such as Challenger Sale, Strategic Selling, and Spin Selling. The creator aims to provide insights into the future of B2B sales, catering to salespeople seeking to enhance their capabilities in larger, more intricate sales environments. The channel serves as a video blog, offering educational content for those involved in business-to-business revenue generation.

The Brutal Truth about Sales P…'s estimated sponsorship rates

The estimated rate for an integrated video on The Brutal Truth about Sales Podcast - b2bREVENUE's YouTube channel ranges from $334 to $836, with a typical rate around $557. This pricing places the creator in the 'low' audience tier, reflecting its subscriber count of 45,500. The B2B niche, which often involves a highly targeted professional audience, can influence CPMs (cost per mille) due to the potential for higher conversion rates for relevant advertisers. While the channel's subscriber count is a primary factor in this estimate, the specialized nature of its content—focusing on complex B2B sales training—contributes to its value proposition. Advertisers in specific B2B categories may find this channel particularly effective for reaching decision-makers and sales professionals. The rate also considers the format of an integrated video, which typically involves a direct endorsement or mention within the creator's regular content. Geographic targeting (US) and the primary language (unknown, but implied English given the content) are additional factors that can influence the final rate, though specific data on these granular impacts is not available for this estimate.

Who should partner with The Brutal Truth about Sales P…?

The Brutal Truth about Sales Podcast - b2bREVENUE targets a professional audience primarily interested in B2B sales and complex selling strategies. With 45,500 subscribers, the channel's viewership consists of sales professionals, business development managers, and individuals seeking to improve their skills in areas such as social selling, cold calling, and utilizing CRM platforms like Salesforce.com. Brand categories that would find this audience valuable include B2B software providers (e.g., CRM systems, sales enablement tools), professional development platforms, business consulting services, and publishers of sales methodology books or courses. The content's focus on specific sales frameworks like Challenger Sale, Strategic Selling, and Spin Selling indicates an audience that is engaged with established industry best practices and continuous learning. Peers in the same B2B niche, such as Le Coin Des YouTubeurs (@lecoindesyoutubeurs) and Sales Scripter (@salesscripter), also cater to similar professional demographics, suggesting a consistent demand for specialized B2B content on YouTube. The channel's emphasis on larger, complex sales further refines its audience to those operating in enterprise sales environments or high-value B2B transactions.

The Brutal Truth about Sales P…'s growth and performance

The Brutal Truth about Sales Podcast - b2bREVENUE's subscriber growth data is currently limited to a single snapshot. The channel was first tracked on 2026-05-12 with 45,500 subscribers. As of the latest snapshot on the same date, the subscriber count remained at 45,500. This provides a snapshot span of 1 day with a delta of +0 subscribers. We do not yet have historical data to analyze long-term subscriber trends or significant growth periods. Information regarding average views over the last 30 days is also not available at this time, which would typically offer insight into recent content performance and audience engagement. Further tracking will be necessary to establish a growth trajectory for the channel.

How our pricing estimate works for The Brutal Truth about Sales P…

The estimated pricing for The Brutal Truth about Sales Podcast - b2bREVENUE's integrated YouTube video is generated through an algorithmic model. This model calculates a rate based on several key factors, including the creator's subscriber count, the typical CPM (cost per mille) for the B2B niche, and specific multipliers applied for the YouTube platform and video format. The current estimate is derived from a metric-based approach, with zero community data points available for calibration, meaning it relies solely on our internal model's parameters. The resulting range of $334 to $836 reflects the estimated value for an integrated video, categorizing the creator in the 'low' audience tier. For a comprehensive understanding of the variables and calculations involved in our creator rate estimates, including how niche CPMs and platform-specific factors are weighted, please refer to our detailed methodology page at /methodology.