Boards of Canada

About Boards of Canada

Boards of Canada is an electronic music duo comprising brothers Mike Sandison and Marcus Eoin, based in the United Kingdom. The channel hosts 7 published videos and has accumulated 33,349,274 total views across its history on YouTube. With 153,000 subscribers, the channel represents a mid-tier presence in the music category on the platform. The duo's output reflects a selective approach to content publication, prioritizing quality and artistic direction over upload frequency. Their subscriber base and cumulative view count indicate sustained audience interest in their electronic music work, though the channel's growth trajectory and recent engagement metrics remain limited in the available data. Boards of Canada operates within the broader electronic music landscape on YouTube, competing alongside similar-scale creators in the music niche who maintain comparable subscriber counts and publishing strategies.

Boards of Canada's estimated sponsorship rates

Boards of Canada's estimated video integration rate on YouTube ranges from $239 to $597, with a typical rate of $398 per integrated video. This pricing reflects the creator's mid-tier audience classification and 153,000-subscriber base. The rate estimate is derived algorithmically using subscriber count, niche-specific CPM benchmarks, and platform-format multipliers; see the /methodology page for the full calculation framework. Several factors influence this rate positioning relative to peers: subscriber count places the channel near the middle of comparable music creators (Alka Films at 156,000 subs, The 2 Johnnies at 166,000 subs, and 芽唯 - mei at 163,000 subs operate in the same range), and the electronic music niche typically commands moderate CPM rates relative to higher-performing verticals like finance or technology. The limited publication frequency (7 videos total) may affect negotiated rates, as brands often prefer creators with more consistent upload schedules. Geographic location in the United Kingdom and the English-language primary audience also factor into the CPM calculation. Actual rates may vary depending on campaign specifics, audience demographics, and brand alignment.

Who should partner with Boards of Canada?

Boards of Canada's 153,000 subscribers represent an audience primarily interested in electronic music production and artistry. The channel's 33,349,274 total views suggest a cumulative reach that extends beyond the active subscriber base, indicating periodic discovery through YouTube's recommendation and search algorithms. The audience tier classification as mid-range aligns with peer creators such as Alka Films (156,000 subs) and Professor José Silveira (142,000 subs), indicating a stable, niche-focused listener base rather than mainstream viral reach. Brands targeting electronic music enthusiasts, audio production professionals, music technology companies, and independent music platforms would find relevance with this audience. The selective content strategy (7 videos) suggests an audience that values artistic curation and production quality over frequent uploads, potentially indicating higher engagement per video and a more dedicated listener demographic. The cumulative view count relative to subscriber count implies that individual videos achieve meaningful reach beyond the immediate subscriber base, suggesting the audience includes both regular followers and periodic discovery viewers. Without recent average view-count data, the current engagement rate per video cannot be precisely determined, but the historical view accumulation indicates sustained audience interest over time.

Boards of Canada's growth and performance

Boards of Canada was first tracked on 2026-05-11 at 153,000 subscribers, with the latest snapshot also recorded on 2026-05-11 at 153,000 subscribers. The one-day observation span provides insufficient data to assess growth trajectory or momentum. No change in subscriber count was recorded between the two snapshots, though this reflects only a 24-hour window and does not indicate long-term stagnation or decline. Average views over the last 30 days are not yet available in the dataset. To establish meaningful growth patterns, longer-term tracking data spanning weeks or months would be required. Current data points suggest the channel maintains a stable subscriber base at the mid-tier level, but directional growth assessment—whether the channel is expanding, plateauing, or contracting—cannot be determined from the present snapshot.

How our pricing estimate works for Boards of Canada

The estimated rate of $239–$597 (typical: $398) is calculated algorithmically based on subscriber count, niche-specific cost-per-thousand-impressions (CPM) benchmarks, and platform-format multipliers. The formula accounts for Boards of Canada's 153,000 YouTube subscribers, the electronic music category's typical CPM range, and YouTube video integration as the placement format. The estimate is classified as metric-based, derived from platform data rather than direct brand negotiation records; the calibration reflects zero community data points, meaning no historical rate submissions from this creator or direct brand feedback have been incorporated. For the complete methodology, including CPM assumptions, platform multipliers, and adjustment factors, see the /methodology page. Actual rates may differ based on audience demographics, campaign scope, brand alignment, and negotiation terms.