Ben&Ben

About Ben&Ben

Ben&Ben is a nine-piece band from the Philippines with a YouTube presence of 3,260,000 subscribers and over 1.2 billion total views across 254 published videos. The group operates as a music collective, with their channel serving as the primary platform for their recorded output and performance content. The band's accumulated view count—1,221,114,134 views—reflects sustained audience engagement over their channel history, averaging approximately 4.8 million views per video. As a Filipino music act, Ben&Ben represents a significant portion of the creator economy in Southeast Asia, competing in a globally distributed music category where language and cultural specificity can drive both regional loyalty and international crossover appeal. The nine-member structure distinguishes them from solo artists and smaller ensembles, requiring coordination across multiple performers and potentially affecting content production cadence and format decisions.

Ben&Ben's estimated sponsorship rates

Ben&Ben's estimated sponsorship rate for an integrated YouTube video ranges from $3,051 (low) to $7,628 (high), with a typical rate of $5,086. This positioning places them in the high audience tier, reflecting their 3.26 million subscriber base and total view accumulation. The rate estimate is algorithmic, calibrated to music-category CPM benchmarks and YouTube platform multipliers; see the /methodology page for the full calculation framework. Peer creators at similar subscriber counts—Kuya Magik (3.3M), Alonzo (3.16M), and Jay Chou (3.38M)—operate in comparable rate bands, though individual rates vary based on audience geography, engagement patterns, and niche CPM variance. Philippine-based creators often command different CPM rates than North American or Western European counterparts due to advertiser demand concentration, which may influence Ben&Ben's position within the estimated range. The estimate reflects video-integrated sponsorship format; other formats (playlist placement, channel memberships, merchandise integration) would carry different valuation.

Who should partner with Ben&Ben?

Ben&Ben's 3.26 million subscribers constitute a high-tier audience in the music category, with demonstrated appeal across music, entertainment, and potentially lifestyle brand categories. The band's Philippines-based origin and nine-member composition suggest content that may resonate with audiences interested in ensemble performance, Filipino music, and regional pop or alternative genres. Relevant brand categories for partnership include music streaming platforms, audio equipment manufacturers, concert promotion services, merchandise retailers, and lifestyle brands targeting music-engaged demographics. The 1.2 billion cumulative view count indicates sustained audience retention and repeat viewership, a metric that typically correlates with higher engagement rates and advertiser confidence. Comparable peers such as Kuya Magik and Alonzo operate within the same subscriber range and geographic region, suggesting Ben&Ben competes for similar brand partnerships and audience segments. Without recent engagement data (average views in the last 30 days are not yet available), audience composition by geography and demographic remains partially unquantified, though the Philippines-based origin and multilingual music market suggest a diverse, potentially multinational viewership.

Ben&Ben's growth and performance

Ben&Ben's subscriber count was 3,260,000 at the time of first tracking on 2026-05-11 and remained at 3,260,000 as of the latest snapshot on the same date. The one-day observation window provides insufficient data to establish growth trajectory or seasonal patterns. Historical growth rate, monthly subscriber velocity, and view-count trends over longer periods are not yet available in our tracking history. To assess this creator's momentum and audience expansion, longer-term snapshots across weeks or months would be required.

How our pricing estimate works for Ben&Ben

The estimated sponsorship rate is calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions) for the music category, and YouTube platform and format multipliers. The formula accounts for audience tier classification and regional factors but does not incorporate real-time engagement metrics or historical rate data from actual brand deals. The estimate represents a typical integrated video sponsorship; other formats carry different multipliers. Because this creator has zero community-contributed data points, the estimate relies entirely on algorithmic calibration. For detailed explanation of the CPM model, tier classification, and platform-specific adjustments, see the /methodology page.