How it works
The numbers. Subscribers and growth come from YouTube, refreshed at least every two weeks. Average views are the mean of recent long videos (Shorts left out). Engagement is the median of (likes + comments) ÷ views over the channel’s long videos from the last year, compared with the median of its niche — the same sample as What should I charge?. Brands are listed only with hard evidence: a sponsorship disclosure, an affiliate link or a discount code.
Rates, if you show them, are the typical rate per format from your average views (the IU Sponsorship Rate Standard) — never your floor. The live link (influencerunion.com/kit/your-handle) re-reads the numbers on every view; your template and text are what you last saved. Supporters: 1 saved kit a month. Members: unlimited. Saving again in the same month does not use another.
Page updated 2026-11-12.
Questions
What goes in a media kit?
Who you are and what you make, your audience size, how many people watch a typical video, how engaged they are, the brands you have worked with, your rates and how to reach you. Brands read it in under a minute, so keep it to one page.
How do I keep my media kit up to date?
Send the live link. It re-reads your numbers from IU every time a brand opens it, and dates each figure — so it is never out of date. The PDF is the numbers on the day you download it.
Should I send a PDF or a link?
A link in the first email — it opens on a phone and is always current. Attach the PDF when a brand asks for one for its files; every template prints to a clean page.
Should I put my rates in my media kit?
It saves a round of emails and anchors the conversation at your price. The kit shows the typical rate for each format from your average views — never the least you would take — and says that exclusivity and paid usage cost extra.
Why do brands trust these numbers?
They are read from YouTube, not typed in: subscribers, average views of recent long videos, growth over 90 days and engagement. The brands listed come from sponsorship disclosures, affiliate links and discount codes in public videos. Every kit shows the date of its data.
Can I make a kit for a channel that is not mine?
You can preview any channel IU tracks, in any template. Writing the text, adding a contact address and saving a link are for the channel’s owner, after claiming the page. A preview of someone else’s channel is marked as a preview.
