Influencer media kit generator
One page, built from your live channel data, with your badge — dated, so a brand knows the numbers are current. Preview any channel; claim yours to edit it and save a link or PDF.
How it works
Subscribers and growth come from YouTube, refreshed at least every two weeks. Average views are the mean of recent long videos (Shorts left out). Engagement is the median of (likes + comments) ÷ views over the channel’s long videos from the last year, compared with the median of its niche — the same sample as the engagement rate calculator. Brands are listed only with hard evidence: a sponsorship disclosure, an affiliate link or a discount code.
The preview is free and needs no account. The rate floor is shown only to the channel’s owner. Supporters: 1 saved kit a month. Members: unlimited. A creator can hide a brand on their IU page at any time.
Page updated 2026-11-07.
Questions
What goes in a media kit?
Who you are and what you make, your audience size, how many people watch a typical video, how engaged they are, the brands you have worked with, and where your rates start. Brands read it in under a minute, so keep it to one page.
How often should I update my media kit?
Every time you send it. Brands distrust a kit with old numbers, which is why every IU kit carries the date its data was read. Saving a new kit takes a click.
Should I send a PDF or a link?
A link in the first email — it is always the version you saved and opens on a phone. Attach the PDF when a brand asks for one for its files; the saved kit prints to a clean one-page PDF.
Why do brands trust these numbers?
They are read from YouTube, not typed in: subscribers, average views of recent long videos, growth over 90 days and engagement. The brands listed come from sponsorship disclosures, affiliate links and discount codes in public videos. Every kit shows the date of its data.
Can I make a kit for a channel that is not mine?
You can preview any channel IU tracks — it shows only what that channel’s public IU page shows. Editing, the rate floor and saving a link are for the channel’s owner, after claiming the page. A preview of an unclaimed channel is marked “Unclaimed”.
Related free tools
- Rate calculatorYour floor for every format, from your real views — with a rate card to copy.
- Who sponsors channels like mine?How many brands sponsored channels in your niche and size in the last 90 days.
- Engagement rate calculatorYour engagement rate and CPM, against real YouTube videos in your niche.
Read more in the Union Academy: The IU Sponsorship Rate Standard, 2026
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