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511K
Subscribers
159.5K
Average views
across 15 recent videos
31%
Reach quality
of subscribers watch, on average
Above typical for macro-sized channels
Well above the macro median — this audience watches far more than most macro-sized channels.
313.3M
Total views
1.2K
Videos
2026-09-27
Data updated
15-video sample
About 스완SWAN_현실남자관리
스완SWAN_현실남자관리 (@스완_현실남자관리) is a beauty creator on YouTube based in South Korea, with 511K subscribers, 313.3M total views and 1.2K videos.
태어난 김에 멋있게 살자 👇진행 중인 할인 & 이벤트들👇 link.inpock.co.kr/swan_bgr *출연&섭외 문의 *비즈니스문의 *운영채널 - 네이버카페 : https://cafe.naver.com/beyondgrooming - 인스타그램 : https://www.instagram.com/swan_mensbeauty/ - 틱톡 : hhttps://www.tiktok.com/@byswankim
The channel focuses on men's grooming, personal care, and lifestyle content, with the tagline "태어난 김에 멋있게 살자" (live stylishly since you're born). The creator maintains an active presence across multiple platforms, including Instagram (@swan_mensbeauty), TikTok (@byswankim), and a Naver Cafe community (beyondgrooming). The channel operates under professional management with dedicated contacts for appearances and business inquiries, suggesting an established creator business model. Beyond YouTube, the creator is associated with Beyond Grooming, a grooming-focused brand or service line, indicating diversification beyond pure content creation.
Who should partner with 스완SWAN_현실남자관리?
The creator's focus on grooming and personal care positions the channel to attract brands in several key categories: men's skincare and cosmetics, hair-care products, personal grooming tools, fashion and apparel, wellness supplements, and lifestyle services. The audience demographic skews toward male viewers interested in self-care and appearance optimization, a segment that has expanded substantially in Korean digital culture. The creator's multi-platform presence—YouTube, Instagram, TikTok, and Naver Cafe—suggests audience segmentation across formats, with YouTube serving as the primary long-form content hub and other platforms enabling shorter-form engagement and community building. The creator's association with Beyond Grooming suggests potential for brand partnerships within the grooming-product ecosystem, where audience trust and demonstrated expertise drive conversion.