YY channel

About YY channel

YY channel is a Japanese gaming creator with 593,000 subscribers and 476.6 million total views across 2,185 published videos on YouTube. The channel specializes in game commentary and playthrough content, with a stated focus on a broad range of genres including unconventional and experimental games, horror titles, and creative projects. The creator emphasizes an entertainment-first approach with frequent commentary and reactions while playing. The channel's content library spans Steam releases, domestic and international free-to-play games, newly released titles, and retro games, with a primary emphasis on PC gaming. The creator maintains a presence on Twitter (@ABCDYY) for additional audience engagement. Based on the channel's subscriber count and view history, YY channel operates in the mid-tier segment of the gaming creator economy, comparable in scale to peers such as Iconoclaste (591,000 subs) and GamePlayHK短片攻略 (587,000 subs).

YY channel's estimated sponsorship rates

YY channel's estimated sponsorship rate for integrated YouTube video placements ranges from $712 to $1,779, with a typical rate of $1,186 per video. This pricing reflects the creator's mid-tier audience classification and subscriber base of 593,000. The rate estimate is derived algorithmically based on subscriber count, niche-specific CPM benchmarks for gaming content, and platform-specific multipliers; it has not yet been calibrated against direct brand partnership data. Gaming creators in Japan typically command rates influenced by regional advertiser demand, audience engagement patterns, and the niche CPM environment for PC gaming content. YY channel's rate positioning aligns with similarly-sized peers in the gaming category. Actual rates may vary depending on campaign scope, exclusivity requirements, content format, and the specific brand's budget allocation. Brands interested in partnership terms should contact the creator directly for negotiated rates tailored to campaign objectives.

Who should partner with YY channel?

YY channel's audience comprises 593,000 subscribers with demonstrated interest in gaming commentary, experimental game titles, and PC gaming culture. The audience spans multiple gaming subcategories including indie and unconventional games, horror experiences, creative and artistic game projects, and nostalgic retro titles. This composition suggests appeal to gaming enthusiasts who value discovery of lesser-known or niche titles alongside mainstream releases. The channel's emphasis on commentary-driven content indicates an audience that engages with personality-driven gaming entertainment rather than purely skill-focused or competitive gaming streams. Potential brand partners in gaming-adjacent categories—such as PC hardware manufacturers, gaming peripherals, indie game publishers, digital storefronts, and gaming software platforms—would find relevant audience alignment. The creator's multilingual peer network (including creators like Forza and Vebv Gaming) suggests the audience may include international gaming communities, though the primary language and geographic concentration remain Japan-focused based on the creator's location and bio language.

YY channel's growth and performance

YY channel was first tracked on 2026-05-11 at 593,000 subscribers. The most recent snapshot, also dated 2026-05-11, shows the same subscriber count of 593,000, representing a delta of zero subscribers over a one-day span. This single-day observation window is insufficient to establish meaningful growth trends or trajectory analysis. Historical view-count data for the last 30 days is not yet available in the tracking system. To assess subscriber growth patterns, retention rates, or seasonal fluctuations, longer-term snapshot data across multiple weeks or months would be required. Prospective brand partners should request direct engagement metrics and audience growth history from the creator.

How our pricing estimate works for YY channel

YY channel's estimated sponsorship rate is calculated algorithmically using a formula that incorporates subscriber count (593,000), niche-specific CPM benchmarks for gaming content on YouTube, and platform and format-specific multipliers. The estimate does not yet incorporate direct community data points from brand partnerships or creator-reported rates, meaning it represents a model-based projection rather than observed market pricing. The mid-tier audience classification is assigned based on subscriber count relative to the broader creator economy distribution. For a detailed explanation of the CPM assumptions, multiplier methodology, and how estimates are refined as more partnership data becomes available, see the /methodology page. All figures are based on publicly available YouTube metrics as of the snapshot date.