横川くんの筋肉ちゃんねる

About 横川くんの筋肉ちゃんねる

横川くんの筋肉ちゃんねる is a Japanese-language fitness channel operated by Naotaka Yokokawa, a competitive bodybuilder and IFBB Elite Pro—the first Japanese male to achieve that designation. The channel has accumulated 116.5 million total views across 242 published videos and maintains a subscriber base of 322,000. Yokokawa's credentials include victories at the ALL JAPAN MEN'S PHYSIQUE championship, the JBBF Japan Junior Bodybuilding Championship, and the JBBF Japan Bodybuilding Championship, establishing him as a recognized authority in competitive physique sports within Japan.

The channel's content centers on bodybuilding training methodology, nutrition guidance, and physique development—topics aligned with Yokokawa's competitive background. Beyond YouTube, Yokokawa maintains an active presence on Instagram and Twitter, where business inquiries are directed. He has also launched a branded protein product line, THE BUILD, which he supervises. The channel's positioning reflects both educational content delivery and personal brand extension into the supplement market, a common diversification pattern among fitness creators with competitive credentials.

横川くんの筋肉ちゃんねる's estimated sponsorship rates

Estimated sponsorship rates for integrated YouTube video placements range from $580 (low) to $1,449 (high), with a typical rate of $966. This mid-tier pricing reflects the channel's 322,000-subscriber base within the fitness niche, where audience composition and engagement patterns differ from broader entertainment categories. The fitness category typically commands higher CPM rates than general lifestyle content due to audience demographics—viewers actively seeking fitness, nutrition, and supplement information tend to represent higher-value advertising segments for brands in health, wellness, and sports nutrition verticals.

Yokokawa's rate positioning aligns with comparable fitness creators in the tracked peer set. GizellVejarFIT operates at a similar scale with 353,000 subscribers, while peers like 트리거 (275,000 subs) and MELOS (268,000 subs) occupy adjacent tiers. The estimate is calibrated algorithmically based on subscriber count and niche multipliers; it does not yet incorporate direct brand-negotiated rates or historical campaign data. Actual rates may vary based on campaign scope, exclusivity terms, and advertiser budget allocation. For detailed methodology on rate estimation, see the /methodology page.

Who should partner with 横川くんの筋肉ちゃんねる?

The channel's 322,000 subscribers represent an audience primarily interested in competitive bodybuilding, physique training, and nutrition science. This demographic typically overlaps with consumers of sports supplements, gym equipment, fitness apparel, and performance-tracking technology. Given Yokokawa's status as a competitive bodybuilder and IFBB Elite Pro, the audience skews toward serious fitness practitioners rather than casual gym-goers, suggesting higher engagement with technical training content and supplement-related messaging.

Relevant brand categories for this audience include sports nutrition companies, protein and supplement manufacturers, gym equipment providers, fitness tracking applications, and athletic apparel brands. The presence of Yokokawa's own protein line (THE BUILD) indicates direct monetization of audience trust in supplement recommendations. Peer creators in the fitness category—including GizellVejarFIT and 트리거—serve comparable audiences, though geographic and language differences create distinct market segments. The Japanese-language focus positions this channel within Japan's fitness market specifically, where bodybuilding culture and supplement consumption patterns differ from English-speaking markets. Brands targeting Japanese fitness enthusiasts or seeking to expand into the Japanese market represent the primary audience alignment.

横川くんの筋肉ちゃんねる's growth and performance

Growth data is limited to a single snapshot. The channel was first tracked on 2026-05-12 at 322,000 subscribers, with the latest measurement on the same date also showing 322,000 subscribers. This one-day span provides no basis for calculating growth rate or trajectory. To establish meaningful growth analysis, additional historical snapshots spanning weeks or months would be required. The channel's total view count of 116.5 million across 242 videos indicates sustained content production and audience engagement over its operational history, but without longitudinal subscriber data, current growth velocity cannot be assessed.

How our pricing estimate works for 横川くんの筋肉ちゃんねる

Rate estimates are calculated algorithmically using subscriber count, niche-specific CPM multipliers, and platform/format adjustments. The estimate for 横川くんの筋肉ちゃんねる is based on 322,000 YouTube subscribers within the fitness category. The fitness niche typically commands higher CPM rates than general entertainment due to audience value and advertiser demand in health, supplement, and wellness verticals. The estimate is not derived from direct brand negotiations or historical campaign data; it represents a standardized algorithmic projection. This creator has zero community-submitted data points, so the estimate relies entirely on the algorithmic model. Actual rates depend on campaign specifics, exclusivity, and advertiser budget. For a complete explanation of the pricing model and multiplier methodology, visit the /methodology page.