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6.89M
Subscribers
786.7K
Average views
across 15 recent videos
11%
Reach quality
of subscribers watch, on average
Above typical for mega-sized channels
Above the mega median for mega-sized channels.
2.07B
Total views
1.22K
Videos
2026-10-03
Data updated
15-video sample
About
I am from Shimla and I Love creating videos that's why I Love YouTube. This is a gaming channel in which I mostly play horror games, though I'm always scared of playing horror games but I love making these videos and this keep me going. About my name ~ YesSmartyPie My Nik Name is Smarty, So I thought of keeping the channel name something related to it so ya that's why I kept my Channel name this..... I really like this name.... 17th April ~ 48 Subs. 22nd April ~ 500 Subs. 28th April ~ 1000 Subs. 1st May ~ 1500 Subs. 3rd May ~ 2000 Subs. 11th May ~ 5000 Subs. 26th May ~ 10000 Subs. 18 July ~ 50000 Subs. 21 Sep ~ 90000 Subs. 27 Sep ~ 100k. 30 Oct ~ 150k. 31st Dec ~ 252k. 20th Nov,2020 ~ 1mil. 17th Jan, 2022 ~ 3mil. 16th june, 2022 ~ 4mil.
About YesSmartyPie
YesSmartyPie, operating under the handle @yessmartypie on YouTube, is a prominent gaming content creator based in Shimla, India. With a total subscriber count of 6,890,000 and a cumulative view count of 2,067,680,435 across 1,218 published videos, the channel has established a significant footprint in the digital entertainment landscape. The creator’s content strategy centers primarily on the horror gaming genre. Despite the thematic focus on horror, the channel maintains a distinct personality-driven approach, characterized by the creator’s documented reactions to gameplay, which serves as the primary engagement driver for the audience.
The channel name, YesSmartyPie, is derived from the creator’s nickname, 'Smarty,' reflecting a personal branding choice that emphasizes the creator's individual identity. The channel functions as a dedicated hub for horror-themed gaming commentary and playthroughs. While the primary language of the content is not explicitly categorized in our current dataset, the reach of the channel is global, supported by the high volume of total views accumulated since the channel's inception. Business inquiries are managed through a dedicated official email address. As of the latest data, YesSmartyPie remains a focused entity within the gaming vertical, prioritizing consistent output in the horror sub-genre over diversification into secondary categories.
YesSmartyPie's estimated sponsorship rates
The estimated market rate for a video integration on the YesSmartyPie channel ranges from $6,293 to $10,227, with a typical valuation of $7,867 per placement. These figures are determined by an algorithmic assessment of the channel's performance metrics, specifically utilizing an average view count of 786,669 per video. The valuation is further influenced by the channel's classification within the 'mega' audience tier, which accounts for the substantial subscriber base of 6.89 million users.
Several factors contribute to this pricing structure compared to peers in the gaming niche. The primary driver is the niche CPM band, which fluctuates between $8 and $13, with an anchor point of $10. Because the channel focuses on horror gaming—a sub-genre that often commands specific advertiser interest due to high audience retention and engagement—the CPM remains competitive. Furthermore, the high volume of historical views (exceeding 2 billion) provides a baseline for expected reach, allowing for more stable pricing models. While audience location and demographic data are variables that can influence final negotiations, the current rate reflects the channel's ability to deliver consistent impressions within the gaming sector. For a detailed breakdown of how these specific variables—including subscriber count, niche-specific CPM, and platform-specific multipliers—are weighted to arrive at these figures, please refer to our /methodology page.
Who should partner with YesSmartyPie?
YesSmartyPie commands a 'mega' tier audience, defined by a subscriber base of 6,890,000. The audience is primarily composed of viewers interested in long-form gaming content, specifically horror titles. This demographic is highly valuable for brands operating within the gaming hardware, peripheral, and digital entertainment sectors. Given the creator's focus on horror gameplay, the audience is likely to engage with content that features high-intensity gaming experiences, making them a target for developers of indie and AAA horror titles, as well as gaming-related software and subscription services.
When compared to peer creators in the gaming space, such as Jynxzi (6,970,000 subscribers) and Mr. Triple R (6,990,000 subscribers), YesSmartyPie occupies a similar competitive position in terms of reach. Other comparable creators in this cohort include Yippi Gaming (6,990,000 subscribers) and Ferited (6,750,000 subscribers). The audience overlap between these creators suggests a shared interest in high-energy, personality-led gaming content. While we do not yet have granular demographic data regarding age or geographic distribution, the channel's primary location in India suggests a strong regional presence, which is a critical factor for brands looking to penetrate the South Asian gaming market. The consistency of the channel's horror-themed content ensures that the audience remains segmented and predictable, which is advantageous for long-term brand partnerships and sustained sponsorship campaigns.
YesSmartyPie's growth and performance
The growth trajectory for YesSmartyPie demonstrates consistent expansion within the gaming category. Based on our tracking data, the channel recorded 6,840,000 subscribers on July 28, 2026. As of the latest snapshot on October 3, 2026, the subscriber count reached 6,890,000. This represents a net increase of 50,000 subscribers over a period of 67 days. This steady growth rate indicates a stable retention of the existing audience and a continued ability to attract new viewers to the horror gaming content. While the channel has a deep history of content creation, as evidenced by its 1,218 total videos, the current 67-day window provides a clear snapshot of its recent performance. We do not yet have view-count history for this specific growth period, which would allow for a more nuanced analysis of how individual video releases correlate with subscriber spikes.
How our pricing estimate works for YesSmartyPie
The performance and valuation data presented for YesSmartyPie are generated through a proprietary algorithmic model designed to provide objective, data-driven insights into the creator economy. The estimated pricing for sponsored integrations is calculated by multiplying the channel's average view count—in this case, 786,669—by a niche-specific Cost Per Mille (CPM) band. For this channel, we have applied a CPM band of $8–$13, reflecting the current market value for gaming-related content on YouTube.
Our audience tier classification is based on total subscriber volume, with 'mega' status assigned to channels exceeding the multi-million mark. All data points, including subscriber counts and video totals, are derived from public-facing YouTube API snapshots. We do not incorporate subjective sentiment or unverified claims into our valuations. For a comprehensive explanation of the weighted variables, including platform-specific multipliers and the mathematical formula used to determine these figures, please visit our /methodology page.